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Purpose: the main goal of the article is to investigate the possibilities of improving the procedures for organizing the optimal admission of students to higher education institutions that train modern specialists. In view of the fact that creative managers and entrepreneurs are vitally important for the national economy of Russia and its trade and economic partners, ready to assume managerial responsibility and entrepreneurial risks in turbulent economic conditions. Higher education in the global value system is regarded as the most significant factor in the economic and social development of national cultures and is realized in the conditions of severe competition in the educational market. Methods: the following basic research methods were used to solve the tasks: comparative analysis, scientific classification, systematization, theoretical generalization, and statistical methods. Results: scientific and methodical support of rational procedures for organizing the optimal reception of students with the greatest economic effect and level of education on the basis of the economic-mathematical model and the principles of multi-criteria choice was developed. Conclusions and Relevance: the subsystem of paid education in the field of higher education has led to the intensification of comprehensive studies to improve the efficiency of entrepreneurial activity, especially at the stage of preparation for admission of applicants for the forthcoming academic year to state budget and non-state educational institutions.