Search

UPN and cable sibling TNN: The National Network have kicked off a venture that packages the Star Trek franchises airing on the two Viacom properties. CDW Computer Centers, the first [...]

Prime-time sitcom block is attracting big-name sponsorships UPN has signed a marketing deal with Heineken that will dub it the 'official beer' of the network's Monday-night prime-time schedule. And starting [...]

UPN is trying to sell uniqueness of 'Star Trek' spinoff's audience After selling out its Monday-night comedy block and Thursday's WWF Smack-down, the UPN sales department is now focused on [...]

* IN GREEN BAY, WIS., THE LOCAL HIGH-school quarterback or point guard often becomes a household name before the season has begun. That kind of high-school sports fever in the [...]

Prime-time ratings for UPN, like its broadcast network brethren, are down significantly through the first four weeks of the season. But UPN's Monday lineup of ethnic sitcoms--and its successful expansion [...]

Get ready for some 'March Madness!' Only this year, the moniker--traditionally used to describe CBS' three-week coverage of the NCAA men's basketball championships--could apply to all the broadcast networks, as [...]

In the pilot of his new fall series for UPN, Hit, Andrew Dice Clay swaggers across the screen playing a character very similar to Andrew Dice Clay. He insults women [...]

Only a smattering of UPN affiliates in the country offer any kind of news programming, and none program news in the mornings. But starting in September, WPSG-TV Viacom's owned-and-operated UPN [...]

UPN is the most-watched network by African Americans, with an average household rating of 8.7, according to a study by Initiative Media North America. ABC is the second most-watched network [...]

In a move that underscores broadcasters' current cost-cutting initiatives, all six major networks confirmed last week that their glitzy annual pre-upfront presentations of fall TV projects to media buyers are [...]

Weblet eyes younger viewers, scatter ad strategy Since its inception, UPN has struggled each season to find the right identity to lure more viewers. This fall brings another shift in [...]

Hoping to grab viewers' attention, network pushes back premieres THE FALL SCHEDULES October is when viewers either will or won't 'find themselves at UPN.' That's when the network's six new [...]

UPN has scheduled programming for 8-10 PM on Wednesday nights that will make it the first night that all six networks have programming scheduled. 'The Sentinel' and 'Swift Justice' will premiere on Mar 13, 1996, and will attempt to obtain a male audience. None of the other networks has an outstanding program on during this time period, and except for NBC's 'Jag,' they are all aimed at women., UPN this week launches a new night of programming on Wednesday, setting up prime-time competition between all six networks on the same night, a first. While the field will be [...]

After six weeks on the air, the new United Paramount and WB networks are struggling to come up with hits. UPN's Star Trek: Voyager is doing very well, as expected. [...]

The United Paramount Network says it has sold out its first-quarter inventory, listing 20 blue-chip charter advertisers including Anheuser-Busch, AT&T, Chrysler, General Motors, McDonald's, Philip Morris and Procter & Gamble. [...]