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The article presents a profile of the media industry in Australia. An executive summary of the industry in Australia is included, as are a general market overview and descriptions of the competitive landscape and leading companies within the market. Graphic representations of the related financial data and market volumes and forecasts are included.

Market value The Australian media industry grew by 1.5% in 2015 to reach a value of $12.4 billion. Market value forecast In 2020, the Australian media industry is forecast to have a value of $13.5 billion, an increase of 8.9% since 2015. Category segmentation Broadcasting & cable tv is the largest segment of the media industry in Australia, accounting for 51.2% of the industry's total value. Geography segmentation Australia accounts for 4.7% of the Asia-Pacific media industry value. Market rivalry Typically, players in the media industry tend to be large, vertically integrated corporations, although there are a number of smaller players exploiting niche markets. These larger companies tend to exacerbate rivalry as they are more formidable rivals than smaller companies, and are able to exploit economies of scale. [ABSTRACT FROM AUTHOR]

The article presents a profile of the mass media industry in Australia. An executive summary of the industry in Australia is included, as are a general market overview and descriptions of the competitive landscape and leading companies within the market. Graphic representations of the related financial data and market volumes and forecasts are included.

The article presents a profile of the media industry of Australia. Executive summary of the industry including information related to market overview, market value, market segmentation, competitive landscape, market forecasts, leading companies in the industry, demographics etc is presented.