1. Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement
- Author
-
Vanessa R. Mendez and Kenneth L. Hacker
- Subjects
Mass Communication ,Persuasion ,strategic influence ,Digitale Medien ,01 natural sciences ,ddc:070 ,lcsh:Communication. Mass media ,0508 media and communications ,Broadcasting (networking) ,Soziale Medien ,Sociology ,Strategic communication ,media_common ,Communication ,international relations ,05 social sciences ,lokale Kommunikation ,Advertising ,Public relations ,public diplomacy ,lcsh:P87-96 ,New media ,strategic communication ,diplomacy ,foreign policy ,international broadcasting ,international politics ,International broadcasting ,politische Strategie ,internationale Politik ,internationale Beziehungen, Entwicklungspolitik ,Auslandsrundfunk ,local public ,political influence ,social media ,media_common.quotation_subject ,interaktive Medien ,050801 communication & media studies ,journalism ,Media Politics, Information Politics, Media Law ,Internationale Beziehungen ,Medienpolitik, Informationspolitik, Medienrecht ,media policy ,Public Diplomacy ,lokale Öffentlichkeit ,political strategy ,Fremdbild ,Journalismus ,Social media ,Außenpolitik ,Diplomatie ,digital media ,News media, journalism, publishing ,Government ,010405 organic chemistry ,business.industry ,politischer Einfluss ,Public diplomacy ,International Relations, International Politics, Foreign Affairs, Development Policy ,interactive media ,0104 chemical sciences ,Medienpolitik ,Massenkommunikation ,local communication ,foreign radio ,Publizistische Medien, Journalismus,Verlagswesen ,business ,ddc:327 ,stereotype - Abstract
This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies. (author's abstract)
- Published
- 2016