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Start Over Author "Moorti, Sujata" Journal media, culture & society
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1. Fashioning a cosmopolitan Tamil identity: game shows, commodities and cultural identity

Author

Moorti, Sujata

Subjects
Cable television broadcasting industry -- Services, Cable television broadcasting industry -- Forecasts and trends, Game shows -- Forecasts and trends, Game shows -- Translations and translating, Market trend/market analysis, Ethnic, cultural, racial issues/studies, Mass communications
Abstract

The idea of having major game shows on the regional language cable channels was ignored for quite some time, but the trend has changed and the commodity culture which influences the game shows allows restructuring of the national politics. An argument that the motility of television genre permits the formation of a cosmopolitan sensibility even as it facilitates the reinscription of vernacular nationalisms is presented.

Published
2004

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