Search

The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329 respondents in the Netherlands who buy meat for themselves and/or for others. The results indicated that (1) TPB and VBN explain a high proportion of the variance in consumers' intention to buy MSU meat, and that (2) an extended TPB that includes peoples' attitude, personal norm, subjective norm, and perceived behavioral control turned out to be the best model to predict willingness to buy MSU meat. Further implications for future research and practice are discussed., (Copyright © 2017 Elsevier Ltd. All rights reserved.)

Near infrared spectroscopy (NIRS) is one of the most promising techniques for large-scale meat quality evaluation. We investigated the potential of NIRS-based models to predict drip loss and shear force of pork samples. Near infrared reflectance spectra (1000-2500 nm), water-holding capacity, shear force, ultimate pH, and colour (L(∗), a(∗), b(∗)-value) of 96 pork longissimus muscles were recorded at 2 days post mortem. Stepwise multiple linear regression (SMLR) and partial least squares regression (PLSR) analyses were used to formulate models for drip loss and shear force. Prediction models for drip loss correlated moderately strong with measured drip loss (R=0.71-0.74), which is similar to the correlation obtained using a combination of ultimate pH, filter paper test, and L(∗)-value (R=0.74). The current results indicate that NIRS enables the classification of pork longissimus muscles with a superior or inferior water-holding capacity as having a drip loss lower than 5% or higher than 7%. No useful models could be constructed for shear force.