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In recent years, influencer marketing has taken over traditional brand advertisements on social media platforms, combining word-of-mouth marketing with celebrity endorsements. However, there has been limited academic research on the key success factors in influencer marketing. This paper used a hybrid MCDM model that integrates the Delphi method and the decision-making trial and evaluation laboratory (DEMATEL) approach. Through a two-stage empirical study, the research aims to explore the crucial success factors in influencer marketing. This study focuses on the Taiwanese market. The target respondents for the survey are consumers in Taiwan who have purchased products or services based on recommendations from key opinion leaders (KOLs) or internet celebrities. This systematic research framework not only pinpoints key factors that capture consumer attention towards influencers, but it also illustrates the inter-relationship of structure and improvement directions among these factors. According to results, the key factors include influencer reputation, credibility, degree of key opinion influence, attractiveness, popularity, consistency between influencers and brands, fan engagement level, and informativeness. Finally, businesses can consider five aspects to be the purpose of collaboration, product type, target audience for the product, characteristics of the influencer's creative content, and media attributes. By comprehensively considering these aspects, businesses can determine the appropriate format for collaborative content. This decision can then guide how influencers communicate with consumers, effectively conveying brand information to the relevant target audience. The research findings provide fresh and significant insights in the field of influencer marketing studies. [ABSTRACT FROM AUTHOR]

The newly added requirement in Taiwan's Money Laundering Control Act to fully authenticate customers' identity by regulated entities, particularly to reveal substantial beneficial owners, entails greater disclosure of customers' private information. How to strike the balance between such disclosure and information privacy protection has not been mentioned yet in Taiwan. The goal of this research paper is to identify support measures, consisting of criteria, sub-criteria, and alternatives, for information privacy protection for future change. A questionnaire was developed through applying the modified Delphi method. This study also applied the analytic hierarchy process to the questionnaire to prioritize the importance of different criteria and sub-criteria and find the optimal alternative. The search results indicated that the criteria were (in order of importance) internal control in financial institutions, prior surveillance mechanisms, informed consent, and safe-harbor immunity. Further examination of the details for the sub-criteria indicated that the establishment of an external independent supervising mechanism and the adoption of a personal information impact assessment are increasingly prioritized for implementation. Moreover, Alternative 2 ("Public and private entities should implement criteria and sub-criteria simultaneously") weighed 0.62 more in terms of importance compared with Alternative 1 ("Public entities should implement criteria and sub-criteria first"), which weighed 0.38. [ABSTRACT FROM AUTHOR]