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The vigorous development of tourism has made rural tourism a highlight of the new era. In order to better realize the classification of rural tourism features, this paper proposes a knowledge recognition algorithm based on hierarchical clustering analysis. Firstly, the rationality of the optimization of the rural tourism feature algorithm is analyzed in this paper; secondly, the rural tourism feature classification index system is constructed based on the hierarchical clustering analysis; finally, the index weights are clearly divided according to the characteristics through the hierarchical clustering analysis of the knowledge identification algorithm. According to the specialties of hierarchical clustering analysis, the criteria of the algorithm are determined, and the characteristics of rural tourism are carefully classified. Rural tourists can visit different scenic spots in high density and improve the mobility of rural tourism. The experimental results show that: through the analysis of the characteristic classification data of the Rural Tourism College in this paper, it can be seen that the average daily income of the scenic spot is higher than that of the traditional rural scenic spot. The average daily income of rural tourism has increased by more than 261,900 yuan, which has largely promoted the development trend of rural tourism in my country. It is proved that the hierarchical clustering analysis method is helpful for rational zoning and serious thinking about the characteristics of rural tourism. This paper provides a reference for promoting the classification of rural tourism. [ABSTRACT FROM AUTHOR]