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The article focuses on Newspapers Canada's 2013 Daily Newspaper Circulation Report, which found that a digital paywall has been erected by 13 publications in 2013, bringing the total number of papers charging for digital access to 33. It is mentioned that as publishers seek to replace dwindling print advertising revenue, growing adoption of paid digital access is suggested in the report.

The article reports on the advertising campaign launched by Ubisoft Montreal, created by Touche! PhD, and which has won the 2008 Media Innovation Award. This campaign was to find a new and exciting way to introduce Rayman Raving Rabbids II to students who value irreverence. Another part of the challenge was to generate buzz to maximize a minimal budget. The focus fell on student newspapers. To shock the papers' readers, the campaign focused on one of the game's key characteristics, rabbit poop.

The article presents some examples of smart newspaper advertising by Canadian newspapers as a way of promoting their brands to readers. "The Gazette" decided to bank on its "Words Matter" branding campaign where no words were printed except the newspaper name and date. "The Hamilton Spectator" introduced an editorial programme that became its key marketing tool. "The Calgary Herald" invests on its Green Guide that consists of a weekly newspaper column.

This article discusses the study "How Readers Read" conducted by Newspaper Audience Databank in Canada in 2007. The study provides an insight into just how the Internet is transforming daily newspaper readership in the country. It shows that 15 percent of the nationwide weekly readers of "The Globe and the Mail" read the paper exclusively online.

Presents several briefs on various events relating to the Canadian advertising and marketing industry that are scheduled to be held in different parts of Canada in the period from September 22 to October 2, 2003. Need of sponsors for the 2003 Rock Paper Scissors International World Championships to be held in Toronto, Ontario; Shortlist for the 2003 top ten marketers who mattered; Date for the annual PROMO Awards ceremony of the Canadian Association of Promotional Marketing Agencies.

For those who embrace all things digital, a newly launched national magazine has hit the newsstands in Canada. "HUB: Digital Living," a free monthly publication exploring home and personal electronics, launched its inaugural issue on September 5, 2003. According to Natalia Nossovskaia, the magazine's marketing manager, the magazine is not just for tech-savvy people. It will talk about the digital life and will also cover topics such as online shopping and digital art and design. Published by Toronto, Ontario-based Canada Computer Paper Inc., "HUB" has an initial circulation of 265,000, and has attracted advertisers such as Dell, Samsung, ViewSonic and MDG.

Reports on a peach promotion by the Ontario Tender Fruit Marketing Board in Toronto, Ontario for Faye Clack Marketing & Communications in which commuters heading into the city were treated to a fresh peach inside a brown paper bag. Purpose of the campaign. Views of the president of Faye Clack, Cory Streef, on the campaign.

Focuses on the performance of the newspaper business of the Asper family in Canada. Financial issues of the National Post; Termination of the publisher Russell Mills from The Ottawa Citizen newspaper; Impact of corporate feud on the advertisers.

Reports the loosing of the Winnipeg Free Press in Canada. Difficulty of the Free Press on disseminating media products; Difference of experience with other competitors on their quality and effectivity; Assessment of the advisers on managing the concerned areas.

Comments on the advertising campaign to promote weekly newspapers in Quebec. Sponsorship of the campaign by Les Hebdos du Quebec; Measurement of the lifespan of weekly papers; Importance of proximity of residents on the marketing of newspapers.

Reports developments in the newspaper industry in Canada as of August 2001. Conversion of microfilms of past issues into digital format by Cold North Wind; Deal of Toronto Business Journal with Toronto Board of Trade; Selection of Fred Kuntz as publisher for Kitchener-Waterloo Record.

Reports on the resurgence of competition between transit papers in both Toronto, Ontario and Montreal, Quebec. Free commuter newspapers launched in the two Canadian areas in March 2001; Implications of the paper launches for Quebecor, which publishes commuter papers in both areas.

The article announces the recipients of the 2010 Excellence in Brand Creativity Award for cinema advertisement category in Canada including the "Eye of the Cervix" by Cossette West for BC Cancer Agency's Cervical Cancer Screening Program, the "Rock, Paper, Scissors" by DDB Canada for BC Dairy Foundation's Milk, and the "Sexuality" by TBWA for Vancouver International Film Festival (VIFF).

The article focuses on Ad Value Equivalency (AVE) as a public relations (PR) measurement tool. In the U.S., the Institute of Public Relations created a commission to look at PR measurement. Its discussion paper states the basic conceptual problem with AVEs. It suggests that a news story has an equal impact to an advertisement of the same size in that publication. The Canadian Public Relations Society created the Media Relations Ratings Points that omits ad value equivalency because of its lack of substance.

Sun Media Corp. faces an uphill battle as it takes another run at publishing a commuter daily in the already-crowded Toronto and Montreal markets. Sun Media renewed hostilities with the simultaneous launch of 24 hours and an overhaul of its Montreal freebie Montréal Métropolitain. They are printed on semi-gloss paper reminiscent of supermarket tabloids, and featuring an editorial environment heavy on wire copy. The 24 hours and its sister publication are attempting to carve out a niche among females 25 to 49. It was probably intended as a joke, but 24 hours publisher Bob Harris even alluded to the newspaper's difficulty in attracting advertising when he spoke at the Advertising Club of Toronto's annual newspaper day luncheon in mid-January.

Presents news briefs related to advertising as of February 24, 2003. Advertisement by Mississauga, Ontario-based Scott Paper Co. to market scottowels; Launch of a campaign by pizza manufacturer Dr. Oetker Canada to attract pizza lovers; Advertisements to promote the product named Viagra by Pfizer Canada Inc.

Focuses on the competition of National Post and The Globe for newspaper leadership in Canada. Abundance of self-promotion among the newspapers; Restructuring of the Post following financial problems; Decline in the readership of Globe.

The article focuses on newspaper advertising in Canada as of 2014. It is noted that newspapers continue to reach almost 40% of adults on a daily basis, and 65% on a weekly basis although the reach of printed newspapers in Canada has been on a slow decline. It is stated that newspapers have invested in digital technology to communicate with their readers and a daily newspaper is read by almost 80% of Canadians every week.

The article focuses on the decision of Canadian daily newspapers to cater to the needs of the minorities. The author explains that daily newspapers want to attract 13.4 minority population of the country who depict growing interest in their local and national daily newspapers. Additionally, daily newspapers reveal that they are banking on even broader ethnic reach as they improve on and boost relevant editorial content for various target markets.

The article focuses on the creation of an alliance to package Olympic news and advertising by several Canadian newspapers. The schedule of the publication of the Olympic-themed supplements are provided. Brenda Bookbinder, print portfolio director at PHD Canada, expressed concerns about the advertising cost across 49 publications. Kubas Consultants president Len Kubas claimed that the initiative is a success.

The article reports that Al Gore's global warming documentary "An Inconvenient Truth" has left many Canadian advertising agency executives to take action both personally and professionally. Nancy Vonk has traded in her BMW for a fuel-efficient, diesel-powered Smart car. Andy Macaulay has taken the One Less Tonne Challenge which aims to help Canadians cut their greenhouse gas emissions. Frank Palmer has started a four-step program at his agency such as using recycled paper.

This article presents information related to Segal Communications. It's a good licence, Charlie Brown. Snoopy, Lucy and Charlie Brown are now part of the gang at Segal Communications. The Toronto agency has been named licensing consultant for the Peanuts brand, owned by New York-based United Media Corp. Segal is responsible for managing existing licensing agreements in Canada, as well as expanding to create new promotional partnerships. Current Canadian partners include Procter & Gamble, which makes Peanuts — themed Bounty paper towels.

Posh potties at Edmonton's annual Klondike Days garnered a lot of attention from fairgoers. The Charmin washroom rejuvenation team transformed over 60 stalls in both men's and women's washrooms in the exhibition's AgriCom building with aromatherapy, potted plants, soothing music, TVs, uniformed attendants, and stocks of Charmin Ultra tissue and Bounty paper towels. The rejuvenation program started in the U.S. three years ago, says Sandy Smith, Toronto-based assistant brand manager for Charmin, a Procter& Gamble brand.

Montreal, Quebec has a new French-language magazine, which launched in the summer of 2003, called "Weekend.ca Montreal." In a print run of 100,000 copies, the first edition of the eKwest magazine was distributed to select districts of Montreal inside the June 28, 2003 edition of "La Presse." Printed on letter-size glossy paper, "Weekend.ca" is aimed at becoming the ultimate leisure-planning tool for Montrealers and tourists, a guide that people will want to keep and consult on a regular basis.

Montréal Métro can ride alone on Montreal, Quebec's subway system. A Quebec Superior Court judge rejected a lawsuit by Quebecor's Sun Media Corp. that challenged the exclusivity deal between Montreal's transit system and Publications Métropolitaines which allows for the give away of the Métro newspaper in the underground. In her August 8, 2003 judgment, she said the introduction of an additional newspaper could compromise the safety of the transit system, by adding large volumes of potentially flammable paper to subway cars and tracks.

The article presents a critique of various Canadian television advertisements. The 'Baseball North' advertising campaign of baseball team Toronto Blue Jays is funny and well-executed, but the strategy followed by it is not appropriate. It is created by advertising agency MacLaren McCann. The 'Handyman' advertisement of Rona Inc., created by the agency BCP, portrays a woman in distress over a missing bathroom tile and her internal realization that she will fix it because she can. The advertisement shows how building superstores have allowed people to be their own contractors. The casting, direction and editing of the advertisement are good. The 'Dog' and 'Baby' advertisements for ScotTowels from Scott Paper Co. are directed by Joakim Eliasson. The advertisements follow a simple straightforward idea, are well-cast and executed in the popular 1970s-kitsch color scheme.

The crime and sports tabloid, looking for a little respect, gets down to business. Since Fall 2002, Le Journal de Montréal has been including selected content from 'The Wall Street Journal,' in its editions. While not ad-heavy, the 48-page April 5-11 issue of 'Votre Argent,' contained several advertisement (ad) such as front-page Jetsgo banner ad, full-page Sprint Canada ad, half-page Cadillac dealers execution, back cover Bank of Montreal ad and several pages of career ad.

Reports that Toronto, Ontario's largest circulation daily 'Toronto Star,' will celebrate its 110th anniversary by printing one million copies of its completely redesigned newspaper. Features of the enhanced paper; Advertisement campaign from Enterprise Creative Selling, accompanying the redesign; Anniversary celebrations of the daily.

Focuses on the efforts of major newspapers in building Web sites in Canada. Issue on charging consumers for newspaper online content; List of Canadian Newspaper Association members engages in online newspaper content; Determination for the best mix of free and paid-for content on the Internet.

Accounts on the giveaway newspapers in Montreal, Quebec. Details on the Metro newspaper; Interest of people on newspapers; Concern of Quebecor over the sales of Le Journal de Montreal tabloid.

Reports developments related to the broadcasting industry in Canada as of February 2001. Promotion of awareness-building exercise by the Canadian Magazines Publishers Association; Acquisition of Town Crier community papers by Multimedia Inc.; Plan of CanWest Global Communications to cut corporate debt through integration of television and Internet properties.

Presents news briefs pertaining to advertising and marketing in Canada as of February 12, 2001. Power Corp. of Canada and Power Financial Corp.'s acquisition of a stake in Groupe Bruxelles Lambert; Nielsen Media Research's plan to provide more detailed analyses of television audiences by expanding its sample size.

Reports the appointments of executives at the National Post in Canada. David Swail as the senior vice-president; Peter Atkinson as the associate publisher; Gordon Fisher as the chief operating officer.

The article presents information related to the newspaper advertising in Canada, It is noted that a quarter of all advertising occurs in newspapers and 121 dailies and over 1,100 community newspapers circulate in Canada. It is mentioned that Canadians find the ads in newspapers most acceptable vs. other media and are the most trusted.

The article presents information related to community newspapers in Canada. It is stated that more than 1,100 community newspapers circulate more than 15 million copies in key metropolitan areas, rural and remote regions every week in Canada. It is mentioned that provide printed newspapers are provided to local households one or more times each week by community newspapers across Canada.

The article offers information on the out-of-home advertising industry in Canada which is promoted by Out-of-Home Marketing Association of Canada (OMAC). It presents briefs on various forms of out-of-home media including horizontal and vertical posters, electronic messages, and backlit outdoor. It also contains charts depicting out-of-home media distribution in Canada.

Several appendixes are presented that show people's trend of reading community newspapers in Canada.

The article announces the recipients of the Craft Awards for Animation, Art Direction, and Cinematography in Canada including the "Different" from Girl Guides of Canada, the "Skinny" from Procter & Gamble Co. and "Find Yourself Here" from Department of Newfoundland & Labrador Tourism, Culture & Recreation.

The article explores the market development of daily newspapers in Canada between 2008 and 2009. It presents several charts that show national readership from 18 years old and above, their circulation and cost by region, and daily readership by education. Key information on two basic newspaper formats and advertisement types is further discussed.

The article offers information related to market development of mass media in Canada, along with several charts that shows its population and languages used. It presents a list of largest organizations with Canadian media cross-ownership including Canadian Broadcasting Corp., Pattison Group, and Transcontinental Media. Key information on digital multicultural channels and ethnic media in Canada is further discussed.

The article presents information related to the out-of home (OOH) advertising in Canada. It is stated that a 2.5% increase in OOH advertising revenues is predicted in 2012 by ZenithOptimedia in Canada. It is noted that OOH is generally categorized into two groups, traditional and non-traditional. It is mentioned that Out-of-Home Marketing Association of Canada (OMAC) promotes the OOH advertising industry.

The article reports on the findings of the 2011 Newspaper Audience Databank (NADbank) Fall Readership Study which suggests that Saturday newspaper reach only 28% of adults in Vancouver, British Columbia, the lowest among Canada's major markets. The survey suggests that across the six largest markets in Canada, printed dailies reach between 44% to 50% of those above 18 years of age.

The article discusses the move of "Globe and Mail" newspaper to change its design to become the multiplatform media company in Canada.

The article discusses the distribution of flyers as well as its two categories of subscribers and targeting methods in Canada. According to the author, there are 10 billion flyers distributed annually in the country and it made up 30% costs in pre-press, print production and transportation sector. In addition, subscriber newspapers and extended market coverage (EMC) are the two categories of flyer media. Key information on the Flyer Distribution Standards Association is further presented.

The article focuses on the decision of Canadian daily newspapers to cater to women. The author claims that one reason for this is the growing women population in the country, which reaches 51 percent in 2007. Additionally, advertisers recognize the significant role of women in purchase decisions in households. According to NADbank data, "The Journal Pioneer" is one of the local newspapers in the country that has a powerful female readership. INSET: Boomer Women: An Overlooked Demographic?.

The article discusses the decision of daily newspapers, media buyers and advertisers to collaborate to create efficient and stand-out advertising campaigns in the U.S. Several media buyers observe that innovation and collaborations are the key aspects of daily newspaper advertising creative. Sunni Boot, president and chief executive officer (CEO) of ZenithOptimedia Canada Inc., explains that newspapers have become more flexible and advertiser-friendly.

The article reports that several marketers removed the Canadian flag and the Maple Leaf symbol in their brands being marketed in Quebec. The prominent Maple Leaf logo of Ottawa, Ontario-based retailer Giant Tiger was changed to a paper tiger in Quebec Tigre Géant stores. JTI-MacDonald created distinct colors and packaging for its Macdonald Special brand in Quebec while outside the province, the red package contains a stylized Maple Leaf and boasts that it is a Canadian blend.

The article focuses on issues related to online newspapers in Canada. The online readership of Canada's newspapers continues to grow, and the trick, say most observers, is finding a way to make money from content that dailies and community papers now usually post on their Web sites for free. What's causing the growth of online newspaper readership varies, but changing media consumption habits is central to the expansion, says Tomer Strolight, president of Torstar Digital. All this change has implications for advertisers, of course, but the probable consequences of that change are difficult to pin down.

Public relations (PR) industry is taking flight as marketers divert dollars away from conventional advertising. For the last two years, Diageo Canada Inc. has run a successful program around St. Patrick's Day called the Guinness Party of Canada, a pseudo-political group aimed at turning Irish festivities into a new national holiday. The effort may make a lot of sense for the purveyor of the Guinness brand, but more than that, it speaks to a growing number of companies that are embracing public relations like never before. PR's place in the marketing mix is growing in importance and marketing budgets are starting to reflect that. The evidence can also be seen among the country's PR agencies, which despite not necessarily winning a lot of new accounts are enjoying impressive revenue spikes. INSET: Ad agencies seek PR advantage.

It's the company CanWest's new multimedia online newspaper and it will be up and running in 2004 as part of the company's enhanced online news and information site. CanWest's online product is only one of an array of subscription and paid online models that in less than two years have replaced once free Web newspaper content, both in Canada and worldwide. Less than 18 months ago, the independently owned Winnipeg Free Press became the first major daily to restrict access to its Web content. INSET: A guide to the evolving online newspaper content model.