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Reports the lawsuit filed by the Pacific Newspaper Group Co. against the transit authority Translink Systems in Vancouver, British Columbia. Proposal for an exclusive daily transit paper; Claims of Pacific Press communication director Don MacLachlan on the lawsuit; Violation against the Canadian Charter of Rights and Freedom.

Reports on the advertising campaign of the Vancouver, British Columbia-based company Rethink Inc. for paper suppliers Norske Canada. Focus of the campaign; Strategies employed for the advertising by the company.

The presence of the national newspapers on the West Coast nosedives, but advertisers need not worry. The research company Newspaper Audience Databank (NADbank) released its 2002 readership figures at the end of March 2003. Karin Macpherson, managing partner with The Media Company, says the results were predictable and, for advertisers tapping the market in Vancouver, British Columbia, hardly worrisome. Rick Sanderson, media director at TBWA Vancouver, says that the sampling wars are over-the National Post is not aggressively targeting its existing Can West newspaper subscribers, adding the National Post to their daily deliveries and toting that up as circulation.

Focuses on the advertising campaign designed for Super 7 brand by B.C. Lottery Corporation in Vancouver, British Columbia. Campaign to differentiate the brand from Lotto 6/49; Impact of the advertising campaign to the sales of the brand; Response of the Lightbody to the campaign strategy of Super 7.

Focuses on steps taken by Rona Home and Garden Warehouse in Vancouver, British Columbia to foster relationships with ethnic customers. In 1996, Russ Jones was put in charge as store manager. Sales were slow, the store was underperforming and Jones took a careful look at his neighbourhood. Statistics Canada figures bore out what he saw, 40 percent of his customers were Asian. Jones quickly decided to adopt strategies which would suit ethnic customers. He recruited locally and pretty soon had a staff that could handle 27 different languages anddialects. “We hired the people in the community who reflectedthe community, and that's been the most successful thing we'vedone,” he says. “We really promote to our employeesthat you speak in whatever language our customer is comfortablein.” The store also offers a translation service. “Ifyou walk up to an employee in aisle six and you don't speak English, we will call a translator for you. ”Jones also found that Asian customers wanted different products. Since Asians do business largely through word of mouth and networking, the business is involved in the Chinese community, celebrating their festivals with them.

Freedom of speech is something to be cherished. But sometimes, freedom of speech — even when conveyed in something as trite as a print advertisement — cross the line, to the point that it is overly offensive and inappropriate, with the ostensible reason of shocking the reader rather than entertaining or informing. Recently, two Vancouver, British Columbia-based newspapers, "The Sun," and "The Province," both refused to run a full-page advertisement created by the U.S.-based advocacy group. The advertisement likened the treatment of farm animals to the fate numerous women allegedly suffered at the hands of Robert Pickton, the British Columbia pig farmer/scrap metal dealer. The media is routinely blamed for so much these days, but in this case, both the newspapers did the right thing.

The article focuses on advertising campaign for the news weekly 'Maclean's.' Created by Rethink Advertising of Vancouver, British Columbia, the consumer and trade campaign is built around a quintessential component of magazines, blow-in cards. There will be 15 to 17 executions in the campaign, which will continue through the end of 2003. The advertisements will be published in 'Maclean's' and other consumer titles belonging to Rogers Publishing. Running in eight-week schedules during Summer and Fall 2003, the advertisements will consist of the same creative and will feature at subway stops.

Reports on election of Peter Ladner, vice president of the publication 'Business in Vancouver' as a city councillor of Vancouver, British Columbia in November 2002. Ladner's views on the city's referendum for Olympics 2010; His career profile; His comments on being elected as the city councillor.

Focuses on the advertising campaign by Vancouver, British Columbia-based company VanCity Credit Union to target gays and lesbians in Canada. Reason behind decision of several companies for limiting their ad campaign for lesbians to event marketing; Intentions of the credit union in picking two gay men for its advertising campaign; Reaction of other companies on VanCity's ad campaign.

Reports on the business developments in a Vancouver-based youth marketing firm MASEV Communications. Major clients of MASEV; Contribution of MASEV in providing strategic consulting for various events and promotions; Founders of MASEV; Approach of the agency to target the youth market.

Comments on the economic conditions in Vancouver, British Columbia. Marketing budget of Boston Pizza; Percentage increase in the tourism industry; Impact of television sale on the economy.