1. THE EVOLVING NEWSPAPER.
- Author
-
Brent, Paul
- Subjects
NEWSPAPERS ,READERSHIP - Abstract
The article discusses issues concerning the newspaper industry in Canada. Canwest Publishing aims to leverage the goodwill and brand power of its stable of venerable newspaper properties as it migrates content to digital formats. Newspapers in the country have done a better job adapting to the digital revolution than their U.S. counterparts. Part of that is due to the fact that readership measurement is tied less to the physical print product there than in the U.S.
- Published
- 2008