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Reports on the `NADbank '95' study suggesting that readership of `Le Journal de Montreal' declines on weekdays. Comments of Robert Daoust, research director of `Le Journal.'

Reports that Montreal, Quebec-based newspaper 'The Gazette' has launched a marketing campaign in an effort to increase its readership among french-speaking and ethnic minorities and to promote its redesign. Tag line of the campaign; Places where advertisements will be shown; Number of potential readers in the city who are french-speaking or multi-lingual; Circulation of the newspaper in September 2002.

Focuses on the relaunch of Montreal, Quebec-based English daily 'Gazette.' Goal of creating a cleaner look by reducing advertising clutter; Planned improvements on print quality; Size of circulation; Industry position.

Sun Media Corp. faces an uphill battle as it takes another run at publishing a commuter daily in the already-crowded Toronto and Montreal markets. Sun Media renewed hostilities with the simultaneous launch of 24 hours and an overhaul of its Montreal freebie Montréal Métropolitain. They are printed on semi-gloss paper reminiscent of supermarket tabloids, and featuring an editorial environment heavy on wire copy. The 24 hours and its sister publication are attempting to carve out a niche among females 25 to 49. It was probably intended as a joke, but 24 hours publisher Bob Harris even alluded to the newspaper's difficulty in attracting advertising when he spoke at the Advertising Club of Toronto's annual newspaper day luncheon in mid-January.

Montreal, Quebec has a new French-language magazine, which launched in the summer of 2003, called "Weekend.ca Montreal." In a print run of 100,000 copies, the first edition of the eKwest magazine was distributed to select districts of Montreal inside the June 28, 2003 edition of "La Presse." Printed on letter-size glossy paper, "Weekend.ca" is aimed at becoming the ultimate leisure-planning tool for Montrealers and tourists, a guide that people will want to keep and consult on a regular basis.

Montréal Métro can ride alone on Montreal, Quebec's subway system. A Quebec Superior Court judge rejected a lawsuit by Quebecor's Sun Media Corp. that challenged the exclusivity deal between Montreal's transit system and Publications Métropolitaines which allows for the give away of the Métro newspaper in the underground. In her August 8, 2003 judgment, she said the introduction of an additional newspaper could compromise the safety of the transit system, by adding large volumes of potentially flammable paper to subway cars and tracks.

Accounts on the giveaway newspapers in Montreal, Quebec. Details on the Metro newspaper; Interest of people on newspapers; Concern of Quebecor over the sales of Le Journal de Montreal tabloid.

Torstar Corp. is planning to buy the company OMG media which reflects consolidations and change in the out-of-home industry, as of September 15, 2003. As OMG media was gathering speed, in May 2002 it had a head-on collision with bad press. An alleged crime figure in Montreal, Quebec province was stopped driving an SUV registered to OMG, whose then-Quebec president Michael Strizzi, resigned shortly afterwards. Alan High, vice president of marketing and operations for the company Clear Channel Outdoor Canada in Toronto, Ontario suggests Torstar Corp. could deck out OMG boxes with logos in cities where it owns papers and use them to sell single copies.

Reports on the plans of Montreal, Quebec's La Presse and other Probec papers to boycott the launching of NADbank data for Quebec. Disagreement with the Newspaper Marketing Bureau over the 1994 survey results; Source of controversy over the NADbank data; Higher readership for Journal de Montreal.

Discusses the success of the marketing campaign of Montreal, Quebec-based Boulangerie Gadoua bakery. Increase of the bakery's sales within five years of the campaign's launch; Description of the campaign; Market status of Boulangerie Gadoua bakery prior to the campaign.

Newspapers prove an ideal medium to shake young urbanites' complacency towards AIDS. Quebec government's Ministère de la santé et des services sociaux (MSSS) commented on AIDS awareness campaign. It wanted to remind young people that the threat of AIDS is still here. According to an article on our MSSS campaign in Le Journal de Montréal, Quebec, more than 14,000 people are HIV positive in Quebec. Robert Rousseau, managing director of Action Séro Zéro, an AIDS prevention program, was quoted in an article on MSSS campaign as saying that young people think it is a thing of the past, or only for older people.

Reports the opposition of public relations firms against government bill requiring transparency among the lobbyists in Montreal, Quebec. Submission of client information; Violation of the Canadian Charter of Rights and Freedom; Need for the revision of the bill.

Features PALM Publicite Marketing, an Internet advertising agency in Montreal, Quebec. Cooperation of strategies with the clients; Vision of the company; Clients of PALM.

Features Diesel Marketing, an Internet advertising agency in Montreal, Quebec. Awards received by the company on its interactive works; Creativeness of the company in marketing; Clients of the firm.

Focuses on the national branding campaign of Bell Canada Inc. in Montreal, Quebec. Features of the 'go' campaign of the company; Concept of the television and Internet advertising; Components of the print advertising.

Focuses on the advertising campaign of La Presse, a newspaper in Montreal, Quebec. Goal of Mario Savard, vice-president of marketing and sales for La Presse; Offering of the newspaper; Plan of the management to reorganize sections of the newspaper; Strategies used by the management.