Search

Comments on the lukewarm public reaction to the `Calgary Herald' newspaper strike in Calgary, Alberta. Questions on why the 150 members of the Communications Energy and Paperworkers Union of Canada went on strike just after the union's formation; Demands by the union; Continued publication of the newspaper inspite of the strike.

Reports on the collaboration of Alberta advertising agencies to produce a newspaper campaign aimed at increasing awareness of AIDS and HIV especially among young adults. Appearance of full-page advertisements until May 1994; Parallel Strategies as the agency of record for the Alberta Ministry of Health; Limited budget; Tagline; Posters by Alberta graphic design students; Release of calendar and information supplements.

The article lists names of winners of the Ad Rodeo Anvil Awards 2004. These awards have been given to best advertisements and design created in Calgary, Alberta, in 2003. Newspaper advertisement titled Paint by Number stands on the first position in the category of Newspaper Single. It was made by advertising agency Trigger Communications. Radio advertisement titled Slim Pickings has achieved 7th position, and Ogilvy & Mather Ltd.

According to a report from the newspaper "Globe and Mail," the Craig family has put Craig Media Inc. on the auction block. Drew Craig, president and chief executive officer of the Calgary, Alberta-based broadcaster, has retained RBC Dominion Securities Inc. to find buyers for some or all of the company. The company, which is tightly controlled by the family, owns television stations called A-Channel in Calgary, Edmonton and Manitoba, CKX-TV in Brandon and Toronto.

Reports on the trend towards newspaper advertisements urging Albertans to become diligent at returning beer cans and bottles for a refund.

Reveals the measures and marketing strategies employed by the `Calgary Herald' to mitigate the impact of a strike launched by the newspaper's editorial and library staff on November 8, 1999 in Calgary, Alberta. Focus on maintaining the paper's advertising functions without increasing its subscription rates; Ability of the newspaper to maintain circulation figures and editorial quality amidst the strike.

Focuses on the establishment of WestJet Airlines in Calgary, Alberta. Expansions of the airline in several Canadian cities; Advertisement strategy of the airline; Impact of the airline culture on marketing.

Focuses on expansion of Mexican fast food chain, Taco Time in Calgary, Alberta. Price range of the cantinas fiesta platters added to the menu of Taco Time; Architectural firm hired by the restaurants to design the cantinas; Anticipated sales and franchise revenue of the company Taco Time in 2002.