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Reports the decision of tissue and toilet paper manufacturer Scott Paper to put its account in review in Mississauga, Ontario. Advertising spending of the company; Manifestation of the actual estimated account for the advertisement.

The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.

Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

The article reports on the launch of a new brand of "Paper Towel," by Scott Paper Co., a manufacturer of paper towels in Canada. 2005 marks the 75th anniversary of the paper towel. Originally conceived as a sanitary germ-fighter for industrial settings, this disposable yet indispensable household item is ubiquitous in Canada. To celebrate its remarkable and totally practical creation, Scott Paper has reinvented its paper towel for the future. It is introducing Sponge Towels, the next generation of Scot Towels. To support the launch of Sponge Towels paper towels an innovative integrated marketing campaign featuring national print and broadcast advertising was developed.

Reports on the escalating paper towel advertising war between Scott Paper Co. and Procter & Gamble Co. (P&G) in Canada. Allegations by Scott of unfair product comparisons used by P&G; Comments from the companies' officials.

Reports on the increase in the prices of paper used in magazines and newspapers in Canada in 1995. Problems in increasing rates to cover the increase; Alternative resources; Signs of cyclical peak in the increase in the prices of paper.

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

The article focuses on the condition of newspaper industry in Canada in the midst of global economic recession. According to the article, the said industry remained resilient despite the impact of crisis and cites that newspapers are still in demand among the traditional media. Furthermore, a certain analyst revealed that journalists are considered as an asset for he production of these valuable reading materials.

Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.

Focuses on the plans of Procter & Gamble (P&G) Canada to replace the 'Royale' brand with 'Charmin' brand in bathroom and facial tissues in Canada. Challenges on the transition phase of the brand name changing; Changes on the packaging of the products; Comments of P&G president Tim Penner on the brand name replacement.

Reports the lawsuit filed by the Pacific Newspaper Group Co. against the transit authority Translink Systems in Vancouver, British Columbia. Proposal for an exclusive daily transit paper; Claims of Pacific Press communication director Don MacLachlan on the lawsuit; Violation against the Canadian Charter of Rights and Freedom.

Reports developments on medium-sized newspapers in Canada as of August 2001. Promotional and advertising efforts of St. Catherine Standards; Expansion plan of Windsor Star; Partnership of Windsor Star with Detroit community newspapers.

The article discusses the status of newspaper as a medium for advertising in Canada. The newspaper is the oldest advertising medium around and despite its challenges it is still one of the largest. But with so many other media getting attention, its very hard to decide whether newspapers are getting its fair share of advertising pie. Newspapers, need to do a much better job at attracting marketers to their product. The biggest challenge faced by national newspaper representatives is gaining the ear and cooperation of the local dailies they represent, whose first priority is to fill the paper with compelling content, deliver it in quantity to homes and businesses while meeting the needs of local advertisers.

The Canadian media buying community checks out electronic data interchange between buyers and broadcasters. In a small, non-descriptor office on Adelaide St. in downtown Toronto, Ad2 Media is quietly going about preserving Canada's forests. By facilitating online negotiations between Canada's media buyers and its TV broadcasters, Ad2 aims to reduce the potential for human error that stems from both parties having to re-key vital information into their respective computer systems, the amount of time needed to broker a broadcast buy and the reams of paper that a typical buy entails. The company is viewed by some in the media buying community as a vital cog in the Canadian advertising industry's burgeoning electronic data interchange movement.

The article evaluates several television (TV) advertisements in Canada. It questions the lack of authenticity in the advertisement for the Mazda 5 automobile. It details the problems with the advertisement for Cashmere toilet paper. It explains why the advertisement for Scream TV horror TV channel, though extremely silly is really good.

Discusses the release of the local newspaper 'Washington Construction News,' which was designed and managed in Ottawa, Ontario.

Reports the impact of the transit tabloids on the daily newspaper market in Toronto, Ontario. Effect of free dailies on paid newspapers; Occurrence of radical change in the newspaper readership scene; Increase significance of free daily newspaper readership.

The article chronicles the growth of the newspaper industry in Canada. It cites the publication of the first Canadian newspaper, the Halifax Gazette, in 1752. It mentions the increase in Canadian newspaper circulation from 1900 to the present time. It also identifies some factors that affected newspaper circulation in the country, such as the advent of free papers and the Internet.

Presents excerpts from an interview with Magazines Maclean Hunter Quebec president Jean Pare on how publishers should respond to the increases that have occurred since early 1994 in the price of coated paper used to print magazines. Problem posed for larger magazines; Impact on advertising rates; Need for raising magazine quality.

Comments on the paper price hike in Canada and its impact on the publishing industry. Questions that need to be asked about the hike's potential for ruining the magazine industry; Supply and demand commodity environment of the paper market; Indications for technologies that will eventually create a `paperless' society; Means by which publishers mean to deal with the crisis; Recommendations for the industry.

The article reports that Hollinger International Inc. has sold the bulk of its remaining Canadian papers to Glacier Ventures International Corp. for $121.7 million. This deal significantly expands Glacier's presence in its key areas of business and trade publications. The Hollinger group said the sale will enable it to focus entirely on its more than 100 media properties around Chicago, Illinois.

Reports the benefits of strike on community newspapers in Vancouver, British Columbia. Increase on advertising revenue; Availability of alternative media; Percentage increased on the revenue of Vancouver Courier.

In two short years, Michael Sifton has built Osprey Media Group Inc. into an Ontario community newspaper giant serving what collectively amounts to the country's fourth largest consumer market. In the last two years, Sifton has presided over Osprey's ambitious leap into the Ontario newspaper business, quietly amassing an impressive collection of community newspapers that serve what now amounts to the nation's fourth largest consumer market, after big cities like Toronto, Montreal and Vancouver. Since its creation in 2001, the Markham, Ontario-based holding company has spent over $413 million to purchase venerable institutions like The Kingston Whig-Standard and The Standard of St. Catharines-Niagara, along with a host of other papers like 'The Sudbury Star,' 'The Peterborough Examiner' and 'The Barrie Examiner.' INSET: The Fourth Generation Newspaperman.

The article focuses on the efforts of alternative weekly publishers in increasing business revenues in Canada. The plan to shutdown the 27-year-old alternative weekly newspaper "Montreal Mirror" is outlined. Other alternative weekly publications are highlighted which include "The Hour," "Winnipeg Free Press" and "Uptown."

The article discusses the efforts made by daily newspapers in Canada to lure readers and advertisers by thinking more like a community paper. To ensure potential readers and advertisers were aware of the change, The Star--one of 21 Ontario dailies owned by the Markham, Ontario-based Osprey Media Group Inc.--launched an advertising campaign of its own. Developed by TIC Advertising in Sudbury, Ontario, the campaign involved radio, television, newspaper and out-of-home using the tag line "Tour News Today."

The article focuses on the efforts of the Canadian Community Newspaper Association (CCNA) in lobbying for more federal government advertising. CCNA argues that small papers are a cost-effective way to reach the estimated 29 percent of readers who do not pick up a daily paper. Since launching the initiative, community newspapers are getting around 15-17 percent of the federal government's advertising spending.

Reports on the launching of Bounty paper towels in Canada by Procter & Gamble (P&G) of Toronto on January 7, 1995 with a television creative featuring Canadian comedienne Andrea Martin. Announcement at Grocery Showcase Canada; Development of commercial by Leo Burnett of Toronto.

Reports the purchase of newspaper businesses of Hollinger Group by Osprey Media Group owned by the Sifton family in Ontario.

Highlights Canadian Tire's plan of phasing out its Canadian Tire money. Possible offering of paper money in electronic format; Enhancement of consumer friendly format of the program; Inadequacy of paper money program in providing customer information; Potential backlash from customers.

Reports that the Scott Paper Co. of Mississauga, Ontario has consolidated its $6.5-million advertising account with Toronto's Enterprise Creative Selling and Thompson/Enterprise Media Group companies.

The article focuses on the decisions of the newspaper "Capital Times" and the periodical "InfoWorld," to end their print business and operate online. It reports that the publications are now solely running online, and mentions the differences in the figures of print and online advertisement revenues. It also discusses the statistics released by the Canadian Newspaper Association regarding print and online ad sales, and presents views of academician David R. Spencer on the future of print media.

Reports on the efforts of community newspapers in Canada to control costs of production amidst the rising cost of newsprint paper. Increase of prices from 1994; Decrease in marginal paper width; Increase in advertising rates; Dropping of pages.

Reports on Canada-based periodicals `The Computer Paper' and `Toronto Computes!' owner Doug Alder's plan to harmonize the computer papers' page sizes and publication. Retention of journals' focus; Change of typography; `The Computer Paper' journal's generic national approach; `Toronto Computes!' paper's coverage of Toronto.

The Canadian Community Newspapers Association is telling media buyers and advertisers that its more than 700 properties are the place to be following the results of a national readership study by its research arm. The inaugural study by the Canadian Community Newspaper Database Corporation (ComBase) found that 69% of Canadians read community newspapers. The ComBase survey found that readership of community newspapers exceeded that of dailies in every province except Ontario and Quebec. British Columbia had the highest community newspaper readership.

The article focuses on the advertising campaign of the Mississauga, Ontario-based Hewlett-Packard (HP) (Canada) Ltd. As part of a global advertising campaign that was introduced in November 2002, the company ran seven consecutive advertisements in the March 17, 2003 edition of the magazines 'Globe' and 'Mail's Report' on Business section. HP also published a double-page advertisement in all five sections of the March 19, 2003 edition of the 'National Post', as well as a full-page advertisement on the outside back cover of four of those sections. Created by San Francisco, California-based Goodby Silverstein & Partners and adapted for the Canadian marketplace by Publicis SA, the advertisements show how HP delivers technology solutions to clients including FedEx Corp., the Dreamworks film studio and the BMW Williams Formula 1 racing team.

Reports on the launch of the initiative Community Media Canada (CMC) by Canada's community newspapers for increasing their share of $10.6 billion in the advertising industry. Benefits of CMC to advertisers; Other activity planned by community newspapers to reach out to advertisers; Tag line used in an advertisement created by Reactor Art & Design for CMC.

Reports the offer of free videotapes for the newspaper subscribers of Global Television Network in Canada. Promotion of the digital services; Features of the tapes.

Editorial. Comments on Canadian Tire Corp.'s plan of replacing its paper Canadian Tire money with an electronic version. Costs of producing and handling the bills; Tracking of consumer purchases through the electronic system; Popularity of the customer loyalty program; Consumers' emotional attachment to the bills.

Long known as the Chronically Horrid, Canada's largest independent daily has undergone a dramatic transformation with new presses and a dynamic new marketing campaign. On Monday, March 1, readers of Canada's largest independent daily newspaper, Halifax's The Chronicle-Herald, could, for the first time, reach with confidence for the sports section. In an article he wrote for Media Magazine in 1999, Michael Cobden, a journalism professor at the University of King's College in Halifax, suggested that the problems inherent in using the paper's 1943-'44 Hoe and 1962-'63 Crabtree presses dated back to the '80s.

Covers several topics pertaining to the different forms of mass media in Canada. Information on the daily newspaper readership data study conducted by NADbank '98 on the percentage of adults in Canada who read daily papers; Acquisition of `Plant and Garden Magazine,' by Helpard Publishing; Publication launched by Symantec Canada called `Symantec Quarterly'; Partnership between London Transit Commission of London, Ontario and Obdie Media Corp.

Reports on the expectations of media buyers for a decline in print-media advertising rates as a result of the decline in the price of paper in Canada. Lack of announcements from newspapers on the price cuts.

Presents Canadian newspaper executives' views regarding newsprint price increase's impact on newspapers. Newsprint price increase expected; Newspapers' means of adapting to price increases; Impact on advertising rates.

Cites the study `1995 Readership and General Media Study,' from British Columbia-based Metro Valley Newspaper Group. Readership of community papers in British Columbia.

Reports on the excessive use of paper at the packaging seminar sponsored by Grapheme Communication-Design. Focus on legislation in Ontario governing packaging and waste audits and reduction workplans; Invitation; Summary package; Grapheme's own information booklet.

The article presents the different styles used by several companies to advertise their goods Canada. With the return of Royale and the growing presence of Charmin, Scott Paper Co. of Mississauga, Ontario has launched a major campaign for its Cottonelle brand. The multi-media effect that the campaign has created by Scott's new agencies in Toronto, Ontario and Palm Publicité Marketing in Montreal, Quebec and includes TV, magazine and outdoor advertisements running in Ontario, Quebec and Eastern Canada. Cottonelle's first French TV creative features Anick Lemay, a well-known Quebec actor, while the print advertisement shows a woman whose dress has been lifted up by the wind with the headline,& ldquo; Proté gez vos arriè res” meaning protect your rear.

Focuses on the closure of FYI Toronto newspaper in Ontario. Amount of losses incurred by the company; Impact of the closure on transit newspapers; Popularity of transit newspapers.

Reports on developments concerning mass media in Canada as of November 13, 2000. Survey results suggesting the declining readership of newspapers in Quebec Province; Communications Voir's acquisition of the magazine 'Zone Outaouais'; Business-to-business Web site launched by Cineplex Odeon Corp. of Toronto.

Reports on the plan of `Picton Gazette,' a community newspaper based in Ontario, to introduce color to its previously black-and-white format.

Reports on the developments concerning the mass media in Canada as of July 10, 2000. Toronto, Ontario debut of `Metro,' a free transit tabloid published in Europe, South America and Philadelphia, Pennsylvania, by the Modern Times Group; Proposed categories for the 2000 Media Innovation Awards of `Marketing Magazine.'

Reports on the release of free transit tabloids `FYI Toronto' and `GTA Today' in Toronto, Ontario in June 2000. Content; Target markets; Volume of circulation.