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Start Over Author "Moretti, Andrea" Journal marketing innovations in the automotive industry : meeting the challenges of the digital age
19 results on '"Moretti, Andrea"'

1. Innovation and Digital Transformation in the Automotive Industry

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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2. Braced for a New Model of Creating Value

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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3. Towards the 2030s: Unusual Times Call for Unusual Strategies

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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4. The Secrets of Success

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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5. Digital Technologies are Rewriting the Old Rules of Marketing

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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6. Mass Customization: Another Marketing Breakthrough

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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7. How Platforms are Reshaping Automotive Marketing Management

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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8. The Dawn of Globalisation

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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9. Is Disruption Taking Apart the Carmakers’ World?

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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10. The First Oil Shock: A Turning Point in Production and Marketing

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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11. The 1930s: Europe Behind in Marketing Strategies

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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12. Lessons from the Japanese: The Third Paradigm

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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13. Back from the Brink: Europe’s Surprisingly Strong Recovery

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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14. Marketing Science: The Beginnings

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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15. The 'Golden Age' in the U.S.: From a Class-Based Market to a Personal One

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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16. Marketing Progress: A Never-Ending Story

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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17. The Metamorphosis of the Automotive Market

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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18. The First Paradigm: Mass Production and Mass Marketing

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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19. The Pioneers: Racing as the Main Sales Promotion Tool

Author

Candelo, Elena, Pastore, Alberto, Editor-in-Chief, Dagnino, Giovanni Battista, Series Editor, Frey, Marco, Series Editor, Grönroos, Christian, Series Editor, Haenlein, Michael, Series Editor, Hofacker, Charles F., Series Editor, Huff, Anne, Series Editor, Huse, Morten, Series Editor, Iasevoli, Gennaro, Series Editor, Moretti, Andrea, Series Editor, Musso, Fabio, Series Editor, Ozbilgin, Mustafa, Series Editor, Stampacchia, Paolo, Series Editor, Zanderighi, Luca, Series Editor, Matarazzo, Michela, Assistant Editor, and Candelo, Elena

Published
2019
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