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Book trailers are a newer medium of video advertising intended to entertain and entice viewers into reading the featured book. So far, there has been little research on this form of persuasive digital storytelling, for which few established conventions yet exist. This article summarizes the results of a content analysis of 30 book trailers published on YouTube by the erstwhile 'Big Six' publishers' young adult imprints. The content analysis uncovered patterns and indicators of rhetorical success among these video advertisements, which suggest some recommendations for publishers to consider when creating book trailers in the future. [ABSTRACT FROM AUTHOR]

The printed book in a hybrid environment is still a privileged medium. During recent decades, significant changes have taken place in the publishing industry worldwide. This paper looks into the structural organization of large publishing houses to offer a detailed examination of the editorial department and the role of the editor. Relevant literature is reviewed and empirical evidence is presented. Empirical research examined the organization of publishing companies and existing departments, focusing on the responsibilities of the editor and the editorial department. The survey took place in May to June 2010 and included all large publishing houses in Greece, i.e. those which publish over 80 titles annually. The survey found that the organization of these publishing companies is influenced most significantly by the their family-owned and -managed structure as well as by advances in information technology. Novel organizational entities for electronic production, promotion, distribution, and advertisement are making their presence felt. The editorial department remains important in this framework, and the editors are, among other things, responsible for book selection and list-building. However, the role of the editor in Greece, although significant, is often not clearly defined, and may even be underestimated, owing to the structure of the industry, the family-managed publishing companies, and the central role of the publisher. The Greek book-publishing industry remains small, limited by the number of Greek-speakers, and the results presented may be representative of small industries that furthermore face economic recession. This is one of very few studies providing theoretical and survey results for the organizational structure of publishing houses. [ABSTRACT FROM AUTHOR]

This paper examines the history of the Carnegie Medal, a literary prize awarded annually for an outstanding children's book. During the 1950s and 1960s, Oxford University Press (OUP) dominated the prize, achieving 11 wins and 31 commendations. During this time the Carnegie Medal was often mismanaged. The awarding body was financially insolvent and provided little or no promotion of the winning book. Thus, it fell to the publishers of the winning books to capitalize on the win with their own advertising. There is evidence from the archives that OUP did advertise their winning books through book bands and bookshop displays. The Carnegie Medal, which should have served as a vehicle for raising an author's social, cultural, and economic capital, proved to be a failure for several decades after its inception. [ABSTRACT FROM AUTHOR]