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This work focuses on a tradition of empirical research on popular music that is still underdeveloped in Italy, at least for what concern the particular musical event that is the ‘live concert’. It is progressively diversifying its forms and manifestations and multiplying its presence on the national territory and it is eventually become more and more an object of fecund analysis. As a typical moment of the representation of popular music, then, this work, through an ethnography of the main music festivals existing on the contemporary Italian scene, questions the intertwining of the two dimensions – the commercial and the aesthetic one – which are at the base of this particular field of cultural production.