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.Commercial platforms are being increasingly used in classrooms as teaching and learning tools. Beyond shifts in practice to accommodate this, the teacher becomes a tool of the platform – generating and collecting data for commercial entities. It is time to move from commercial platforms working through teachers to influence education, towards working with teachers in the ethical use of educational data. The purpose of this paper is twofold. Firstly, we draw on semi-structured interviews to present an exploratory typology of teacher influencer behaviour. Secondly, we argue that there is potential for teacher influencers to act as advocates. We introduce the conceptual notion of an 'educational data advocate'. We call for Teacher Influencers to be recognised as a source of expertise to understand the implications of the use of data-driven educational technologies. By doing so, a new pedagogical economy that promotes ethics and rights alongside educational and commercial outcomes may be generated. [ABSTRACT FROM AUTHOR]

This paper examines visions of 'learning' across humans and machines in a near-future of intensive data analytics. Building upon the concept of 'learnification', practices of 'learning' in emerging big data-driven environments are discussed in two significant ways: the training of machines, and the nudging of human decisions through digital choice architectures. Firstly, 'machine learning' is discussed as an important example of how data-driven technologies are beginning to influence educational activity, both through sophisticated technical expertise and a grounding in behavioural psychology. Secondly, we explore how educational software design informed by behavioural economics is increasingly intended to frame learner choices to influence and 'nudge' decisions towards optimal outcomes. Through the growing influence of 'data science' on education, behaviourist psychology is increasingly and powerfully invested in future educational practices. Finally, it is argued that future education may tend toward very specific forms of behavioural governance – a 'machine behaviourism' – entailing combinations of radical behaviourist theories and machine learning systems, that appear to work against notions of student autonomy and participation, seeking to intervene in educational conduct and shaping learner behaviour towards predefined aims. [ABSTRACT FROM AUTHOR]