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Russian text published in Jazyk i Celovek", memorial volume for Professor P.S. Kuznecov, Moscow University Press, 1970. (VM)

This article examines the blunt conceptual instrument of dehumanizing American military terms for the enemy in the context of the Vietnam War and the Global War on Terror. I examine language that dehumanizes American service members themselves, who are semiotically framed as expendable. Next, I explore the essentialist, semi-propositional qualities of derogatory epithets for the enemy and the affectively charged, deadly stances they encourage. I examine how generic references to the enemy during training make totalizing claims that risk encompassing civilians in their typifications. And I show that, in the context of war, the instability of derogatory epithets can manifest itself when the servicemember is confronted with the behavioral idiosyncrasies and personal vulnerabilities of actual ‘enemies’ on the ground. The putative folk wisdom found in generic references to the enemy can thus fall apart when confronted with countervailing experience; in such cases, service members may shift stance by renouncing military epithets. (Military language, epithets, slurs, generics, othering, dehumanization, necropolitics)*

Advertisements employ multimodal configurations of semiotic resources in an effort to lead consumers to draw particular meanings from desired consumption behaviors. This analysis examines the deployment of such resources in advertising during the global Covid-19 pandemic, focusing on the Southeast Asian nation of Singapore. We identify five discourses that offer distinct framings of Covid-19 as a challenge for workers, a wellness issue, a threat to home and family, a challenge for women, and a threat to the Singapore lifestyle. Undergirded by neoliberal notions such as the productivity imperative, these discourses rationalize a range of consumer behaviors as necessary and justified in the struggle to defeat the virus. Advertisements are argued to place the burden of navigating the pandemic primarily on women via the evocation of power femininity. We propose a new framework, crisis commodification, as a means of understanding the ideological mechanisms at play in Covid-19 advertising. (Critical discourse analysis, crisis commodification, semiotic analysis, advertising, public health, Southeast Asia)*

The discourse on the opening of a bilingual university along the Texas-Mexico border leads us to propose a theory of ‘converse racialization’ through which the local Spanish is being progressively ‘unmarked’ and disassociated from the language practice of Mexican Americans. Converse racialization, as the equal and opposite co-constituting underside of racialization, shifts the directionality of semiotic indexes away from a particular ‘race’ or ‘ethnicity’ (including whiteness) and produces an apparent state of ‘unmarkedness’. We argue that the process of ‘unmarking’ Spanish has social, economic, and racializing consequences. Specifically, the language-as-resource discourse obscures and rearticulates the ‘deficiency perspective’ that continues to perpetuate structural inequalities that Latinxs in the border face. (Racialization, higher education, critical race theory, bilingualism, neoliberalism)*

Although the importance of linguistic simultaneity has long been recognized (Woolard 1998), the concept is underexamined in recent analyses of language use in globalized, digital contexts such as social media. Drawing from an analysis of everyday Facebook posts from youth in Belgrade, Serbia, the article proposes that recognizing four types of simultaneity—of linguistic features, indexical operations, effects, and scale—is key for making sense of social media utterances in political and historical context. On Facebook, Serbian youth mix languages and writing systems in complex ways, adhering to dominant ideologies of language and identity in some ways and flouting them in others. Using the Serbian case as a springboard, along with the four types of simultaneity proposed, I suggest a framework for analyzing language and identity on social media. (Serbia, indexicality, simultaneity, social media, superdiversity, bivalency, youth)*

Present in many of the world's languages, expressives (also called ideophones or mimetics) are commonly discussed as iconic ‘depictions’ of speaker's sensual experiences. Yet anthropologists and linguists working with these constructions have noticed that they also index ‘social types’ that perdure across interactional events. This article analyzes the semiotic relation between depiction and social stereotypes embedded in expressive use by examining video data from interviews with speakers of Mundari, an expressive-rich Austro-Asiatic language spoken in eastern India. Presenting interview data taken from both lab-based elicitations as well as ethnographic interviews in Mundari-speaking villages, the article claims that speakers deploy multimodal resources such as gesture and gaze in concert with expressives in order to re-intepret social indexes as felt, embodied experiences (rheme) while also juxtaposing these experiences with elements in the immediately perceptible material world (dicent). The article also addresses issues of ethics, agency, and materiality entailed by multimodal expressive depiction. (Ideophones, multimodality, materiality, embodiment, semiotics)*

This article explores the semiotic spaces occupied by organizations working against discrimination in Sweden. Expressions of identity, norm critique, and political goals are studied in relation to word production and language policy and planning. The study departs from interviews with representatives from three organizations within the hbtqi, antiracist, and disability movements. Other resources connected to them have also been analyzed, such as glossaries. Theoretically, this study draws on Yuri Lotman's concept of semiospheres, allowing the analysis to weigh in the whole semiotic process, including meaning production, policy work, and concrete word production. This approach completes an analysis of indexical orders. The results show that (a) organizations are aware of the importance of linguistic choices, (b) when new concepts and words are spread to the public, tension can arise and sometimes objections, and (c) word meanings change when used in public discourse. (Language policy and planning, semiosphere, indexical order, hbtqi, antiracism, disability, discrimination)

This article draws on data from an ethnographic project to explore the ways in which migrant micro-entrepreneurs exploit mobile messaging apps to co-construct mobile chronotopes: dynamic configurations of time and space negotiated by geographically separated participants, who draw on different contexts and frames of understanding. Analysis of mobile messages by two couples—Chinese butchers in Birmingham and Polish shop-owners in London—informed by interview and interactional data collected at work and home, suggests they discursively negotiate and exploit multiple chronotopic layers, creating complex intersections between virtual and physical spaces in everyday interactions. We focus on the role that multilingual and multimodal semiotic resources play in co-constructing mobile chronotopes. In particular, we explore critical junctures at which communicative expectations are challenged, rendering mobile chronotope negotiation visible. Our concept of the mobile chronotope has implications for both the theorisation of mobile phone communication and understanding how chronotopes function in contemporary transnational migrant discourse. (Chronotope, migrant entrepreneur, mobile messaging, transnational migration)*

This article explores the roles that language and the body play in the iconization of cross-modal personae (see Agha 2003, 2004). Focusing on a community of radical drag queens in San Francisco, I analyze the interplay of visual presentation and acoustic dimensions of /s/ in the construction of the fierce queen persona, which embodies an extreme, larger-than-life, and anti-normative type of femininity. Taking data from transformations—conversations during which queens visually transform from male-presenting into their feminine drag personae—I explore the effect of fluid visual presentation on linguistic production, and argue that changes in both the linguistic and visual streams increasingly invoke qualia (see Gal 2013; Harkness 2015) projecting ‘harshness’ and ‘sharpness’ in the construction of fierce femininity. I argue that personae like the fierce queen become iconized through rhematization (see Gal 2013), a process in which qualic congruences are construed and constructed across multiple semiotic modalities. (Iconization, rhematization, qualia, sociophonetics, gender, personae, drag queens)*

Social meaning-based approaches to linguistic variation treat variation as a semiotic system, in which sociolinguistic signs—indexical links between linguistic forms and social meanings—serve as interactional resources that individuals use to project personae. This article explores the perceptual nature of the links between social personae and linguistic forms, examining how information about a speaker's persona can influence a listener's linguistic perceptions of a continuous phonetic feature. Using a phoneme categorization task, this study examines associations between gradient phonetic manifestations on a continuum from /æ/ to /ɑ/ and three social personae. Findings illustrate that the social persona made relevant for a listener influences the ways in which points on this phonetic continuum are categorized phonemically as eithertraporlot. Overall, this shows that the social constructs of personae influence phonetically detailed perceptions of linguistic material. (Sociolinguistic perception, personae, indexicality, sociophonetics, sociolinguistic signs)*

This article explores the intertwining semiotics of language and embodiment in performances of Californian personae. We analyze two actors’ performances of Californian characters in parodic skits, comparing them to the same actors’ performances of non-Californian characters. In portraying their Californian characters, the actors use particularized jaw settings, which we link toembodied stereotypesfrom earlier portrayals of the Valley Girl and Surfer Dude personae. Acoustic analysis demonstrates that both actors also produce features of the California Vowel Shift in their Californian performances, aligning their linguistic productions with sound changes documented in California. We argue that these embodied stereotypes and phonetic realizations not only co-occur in parodic styles, but are in fact semiotically and corporeally intertwined, one occasioning the other. Moreover, the performances participate in the broader process ofenregisterment, packaging these semiotic resources with other linguistic and extralinguistic features to recontextualize Californian personae in the present day. (Parody, performance, California, California Vowel Shift, embodiment, embodied stereotype, enregisterment)*

In this special issue, we build on Bauman's seminal observation about performance, that ‘the act of expression is put on display, objectified, marked out to a degree from its discursive surrounding and opened up to interpretive scrutiny and evaluation by an audience’ (2000:1). More recently, scholars have moved to examining the performative role of heteroglossia, that is, the use of multiply sourced, semiotic (verbal and nonverbal) forms. In particular, this line of research has shown how attention to heteroglossic performances and their local interpretations can illuminate the subtle politics of dominant and nondominant identities in different ethnographic contexts. This is particularly true of what Coupland (2007) calls ‘high performances’, which, as Bell & Gibson (2011:558) write, are privileged sites for allowing participants to indexically associate expressive forms with social personae. Thus, while all performances are inherently reflexive, heteroglossic performances particularly amplify that reflexivity with respect to their multiple frames, voices, and stances that they presuppose and establish.

We observe that mediatization (Agha 2011b) creates and maintains the conditions by which some messages and uptake formulations remain unavailable to larger audiences while others are continuously recycled and increasingly accessible. We argue that the maintenance of the unequal divisions of semiotic labor in ways that mirror socioeconomic inequalities at an increasingly global scale can be facilitated by mediatization as currently practiced. An analysis of the way that the uptake formulations of a mediatized fragment of a register-shifting event varied in its pre- and postmediatized contexts reveals how premediatized value projects can be systematically replaced during mediatization, limiting the availability of premediatized value projects for wider uptake. We observe that value projects attached to mediatized fragments work to maintain the hierarchy of perduring semiotic registers (Goebel 2010) in US public discourse in which Standard English repertoires continue to dominate all others. (Mediatization, Standard, semiotic register-shifting, black preaching style)

This article has three key themes: ontology (what kinds of beings there are in the world), affect (cognitive and corporeal attunements to such entities), and selfhood (relatively reflexive centers of attunement). To explore these themes, I focus on women's care for chickens among speakers of Q'eqchi' Maya living in the cloud forests of highland Guatemala. Broadly speaking, I argue that these three themes are empirically, methodologically, and theoretically inseparable. In addition, the chicken is a particularly rich site for such ethnographic research because it is simultaneously self, alter, and object for its owners. To undertake this analysis, I adopt a semiotic stance towards such themes, partly grounded in the writings of the American pragmatists Charles Sanders Peirce, William James, and George Herbert Mead, and partly grounded in recent and classic scholarship by linguists, psychologists, and anthropologists. (Linguistic anthropology, political economy, ontology, affect, selfhood, animals, chickens, Mesoamerica, Maya, Q'eqchi')*

This article examines the linguistic ideological work entailed in the analyses of Irish by the “revolutionary scholar” and cofounder of the Gaelic League, Eoin MacNeill. It does so to discern one central way in which the essentialized link between the Irish language and a unified Irish people became an efficacious political construction during the armed struggle for independence in the early 20th century. It shows how MacNeill used authoritative linguistic science to engender nationalist sentiment around Irish through semiotic processes even as he challenged a dominant conception of language prevalent in European nationalist movements and social thought. The essay argues that MacNeill wrote against the unilateral valorization of codified linguistic homogeneity and embraced the heterogeneous variation of spoken discourse even as he sought to consolidate Irish national identity through sameness claims. This critical examination suggests that scholars of nationalism reconsider the taken-for-granted homogenizing efforts of nationalist endeavors that are ubiquitously presumed to negatively sanction linguistic variation. (Nationalism, linguistic ideology, Ireland, semiotics, heterogeneity, Eoin MacNeill, Gaelic League, Europe, scientific knowledge)

This book is about variation in 16th-century Spanish between forms and patterns that triumphed and those “archaisms” that did not, with a focus on the latter. The goal is to investigate resistance to language change. Contrary to the widespread assumption that this was a period of rapid changes, Anipa shows the intricacies of persistent variation during the Golden Age, drawing on literary data and a novel source: the testimony of contemporaneous grammarians.

Stylization is the knowing deployment of culturally familiar styles and identities that are marked as deviating from those predictably associated with the current speaking context. Dialect stylization involves performing non-current-first-person personas by phonological and related means, sometimes in play or parody. Although these processes may seem to be very local, it is arguably true that dialects are increasingly experienced in reflexive and mediated environments that breed stylization. One of these is light entertainment on radio; this article analyzes data from English-language national radio broadcasts in Wales. Welshness is self-consciously evoked in the data, partly through dialect performance, where the variables (ou) and (ei) are a rich semiotic resource, linked to nondialectal means of evoking Welsh cultural stances and practices. Although stylization is a form of strategic de-authentication, its ultimate relationship with authenticity is complex. As a facet of cultural performance, stylization can be part of a process of cultural reproduction, and I argue that this is the best interpretation of the present data. As a result, sociolinguistics may need to reconsider its assumptions about cultural authenticity.

This book reminds us that code-switching is not only a classic topic, but also an important and highly challenging one. In distinction from previous studies, this work reveals that a bilingual community of second-generation Japanese Canadians (Niseis), in Toronto, has three distinct types of bilingual speech: a basically Japanese variety, a basically English variety, and a mixed variety. Nishimura analyzes these three bilingual speech varieties and provides an answer to the fundamental question in code-switching: “Who speaks what language to whom, and on what occasions?” That is, this research ascribes the motivation of this variability to the “intended audience.” These Niseis choose the basically Japanese variety when they speak to native Japanese people; when they speak to fellow Niseis who have always lived in Canada, they choose the basically English variety; and when they speak to a group comprising both native Japanese and Niseis, they use the mixed variety, oscillating between Japanese and English. They switch among these codes even in the middle of storytelling. What is important here, for the bilingual speakers, is to address two questions: “Who is present in the audience of the ongoing conversational situation?”; and more specifically, “To whom is the current production of this utterance directed?”

This article is an exploration of how a group of men in the United States create homosocial (as opposed to homosexual) desire through language. In a society in which dominant discourses of masculinity provide competing scripts of male solidarity and heterosexuality, the achievement of closeness among men is not straightforward but must be negotiated through “indirect” means. It is shown how men actively negotiate dominant cultural discourses in their everyday interactions. In addition, a broadened view of indirectness, based on social function as much as denotation, is argued for.This article was initially presented in much shorter and different form at the Second International Gender and Language Association (IGALA) Conference in Lancaster, U.K., in April 2002. I would like to thank the audience there, and in particular Jennifer Coates, for their comments and lively discussion. I would also like to thank Deborah Tannen for her insightful comments and advice, and two anonymous reviewers whose comments strengthened the article considerably. I would also like to thank the Department of Anthropology at the University of Chicago for inviting me to have conversation about this work in their semiotics workshop, and specifically Lauren Keeler, Jonathan Rosa, and Michael Silverstein. Ultimately, responsibility for the article's contents remains with the author.

The field of language and sexuality has gained importance within socioculturally oriented linguistic scholarship. Much current work in this area emphasizes identity as one key aspect of sexuality. However, recent critiques of identity-based research advocate instead a desire-centered view of sexuality. Such an approach artificially restricts the scope of the field by overlooking the close relationship between identity and desire. This connection emerges clearly in queer linguistics, an approach to language and sexuality that incorporates insights from feminist, queer, and sociolinguistic theories to analyze sexuality as a broad sociocultural phenomenon. These intellectual approaches have shown that research on identity, sexual or otherwise, is most productive when the concept is understood as the outcome of intersubjectively negotiated practices and ideologies. To this end, an analytic framework for the semiotic study of social intersubjectivity is presented. (Sexuality, feminism, identity, desire, queer linguistics.)*

Multimodal Discourse offers a theoretical framework for the study of communication in the modern world of multimedia. The book helps students of linguistics, cultural studies, and communication as well as journalists, photographers, designers, and others who work practically in the field of communication and design, to understand and differentiate the distinct levels of mass communication and their interaction. The authors also give an overview of the development of communication and discourse and show how this development is influenced by overall changes in society and social life. All the definitions of theoretical concepts and notions are further explained and illustrated by a great variety of examples. Linguists have shown that discourse is not only used and expressed in and/or by language; Kress & van Leeuwen also apply the term to music, architecture, and many other domains of culture. The notion of modes, however, is explained only in a very abstract way as “semiotic resources which allow the simultaneous realization of discourses and types of (inter)action” (p. 21). Media, on the other hand, are described as the material resources being used for the production. Examples of modes mentioned by the authors are music, language, and images. The medium is supposed to be the material, such as a book.