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The Via Annia Popilia represents a great historical-cultural heritage, not only for the historical events attached to it but also for the material and immaterial resources that can be found along its itinerary. This great wealth can represent a great opportunity for proposing initiatives aimed at the economic and tourist revival of the areas that the important Roman consular road crosses. The possibility of investing in these resources has therefore attracted the attention of the institutions and of all the actors active on the territory, who have committed themselves to the formulation of a proposal aimed at enhancing the Via Annia Popilia. The following discussion proposes a historical analysis, followed by the description of initiatives already launched on the national territory and then illustrates the initiative of the Calabrian reality which consists of a proposed law presented by the regional councilor, On Battaglia, with the objective to initiate actions for the development of the Via Annia Popilia and of the territories, physically and historically, linked to it.

Motta San Niceto and its castle represent an important resource asheritage for the neighbouring territories; therefore, the Castle of San Niceto, in the course of the centuries, was an important fortress for the defence of the people and collection point of resources. The historical interaction between the territories and the castle, as demonstrated by the various historical sources, has allowed us to develop a hypothesis for the development of the resources of the Ionic calabrese area; historically this area has been part of the so-called barony of San Niceto that included the areas of Motta San Giovanni, Montebello Ionico, Saline, Bocale, Pellaro, Valanidi. This paper directs the attention toward the local products, which represent the historical identity and source of wealth for the territories. After an analysis on best practices and on the characteristic area concerned, the project defines the objectives and actions (tangible and intangible) of the hypothesis of intervention; this idea finds its realization in the creation of a pole in which promote cultural activities for the knowledge of local products and the history of the territories. After the definition of the characteristics of the project, that is developed in two different scenarios, it becomes necessary to check the sustainability of the initiative through the feasibility study.