Search

The situation during Covid-19 requires businesspeople to adapt to existing conditions and survive in an industry. It should be realized that not all SMEs have the same digital literacy, so it needs support from various parties to provide understanding and assistance to improve the skills of SMEs in utilizing digital platforms in business activities. The contribution of Lapaksenggol.com in community service activities to the Jakarta SMEs group (Jakpreneur), which is under the guidance of the East Jakarta Sub-Department of Trade, Industry, Cooperatives and SMEs is in its second year, where through this proposal, the team seeks to improve service quality by developing the service features of the Lapaksenggol.com website. The workshop was carried out for six months, starting from April to September 2022. Considering the Covid-19 pandemic, various activities will be implemented face-to-face (on the network) through Zoom. The results obtained from the socializations are the introduction of the Lapaksenggol.com marketplace and provided understanding to SMEs about the importance of doing social media advertising, managing finances in business activities, and introducing the SIAPIK application to support the business activities of SMEs in East Jakarta.

This activity is a “Design and Development of a Web-Commerce-based Strategy for Promotion of Micro, Small and Medium Enterprises for SMEs in the East Jakarta Region.” This is motivated by various obstacles experienced by SMEs when they are not sufficiently competitive with competitors in the market. The disruptive era has driven changes in various aspects of life, including market behavior. It is undeniable that business digitization plays a very important role in business activities. For this reason, this program aims to make SMEs especially those in the East Jakarta area able to be competitive through the designed Web-Commerce, which is named lapaksenggol.com. The lapaksenggol.com web-commerce is a promotional media that can be used optimally by SMEs in the East Jakarta area to make it easier to expand market share and get closer to consumers. In addition, in the long term, the existence of lapaksenggol.com Web-Commerce will increase consumer awareness of the existence of SMEs, build networking with other business units, and increase market confidence in SMEs. As a result of the collaboration with the East Jakarta Regional Cooperative, SMEs and Trade Sub-Department, the soft launching of the lapaksenggol.com web-commerce was carried out on June 22, 2021, and the socialization of lapaksenggol.com to SMEs in East Jakarta on August 19, 2021.

Getting a job has been more difficult nowadays due to the scarcity of job opportunities. The number of available manpower is much higher than the job vacancies. The incompatibility of expertise and difficulties to meet company’s requirement with suitable job seeker also increase the unemployment rate. This program is performed to stimulate young people to think creative innovative and eventually encourage them to start their own business as solution to the problem. The method used is explanation, experiences sharing, question and answer, discussion, and business plan presentation. Based on these activities, not only participants’ knowledge about entrepreneurship increases, but also their ability to create a product or business systematically is trained. Furthermore, capital issue is solved by providing alternatives of business form such as dropshipper, franchising, or joint venture. Last but not least, a message group is formed as a media to discuss, consult, and encourage each other to start a business or participate in business plan competition.

The aim of this study is to improve knowledge and skill about digital marketing, especially social media, for Small and Medium-sized Enterprises (SMEs) business maker to enhance their sales and profit. Attended by 13 women SMEs participants, the method used in this activity is; first, explanation using power point slides and LCD projector; second, experience sharing and discussion; and last, direct practice of creating social media (Facebook and Instagram) account and how to make it attractive for buyers (the pictures, the wording, the story, etc). Held on May 7, 2017, the community service is funded by DIPA BLU Faculty of Economics, Universitas Negeri Jakarta. The result shows that only few who actively use social media as their promotion tools and they have not separated their online shop account with their personal account, several others use it occasionally, and the rest participants have never used social media marketing for being lack of technological skill. All participants show great interest to use social media marketing continuously. KATA KUNCI: digital marketing, UMKM, social media