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Nowadays, culinary industries significantly enhance capacity product diversification to endorse economic development. This significant change appears to unlock the product's positioning in the market through various foods industries. Also, R & D results often become a solution for fostering the movement of creative industries to appear. Food canning technology has enough potential to be developed as an appropriate production process, increased market share, attractive packaging that consumers prefer, and an affordable price. In the case study, we used the trademark Bagong with five tastes as product industry as traditional foods from Yogyakarta. The purpose of this paper conducted to find the efficacy strategy for launching the product Bagong Canned Gudeg. As one of the flagship products of traditional food with a high taste derived from the recipes of ancestral people of Yogyakarta based on the development of technology R & D results. The method performed with qualitative data using Test Product Preferences (Organoleptic Test) to understand consumers' level of Bagong Canned Gudeg with 5 product variants on various attributes, market segmentation, and in-depth interviews have engaged in the business canned gudeg owner and company management with 74 respondents from Bandung, Bogor, and Yogyakarta area. This study indicates that based on the marketing analysis results, the products developed worthy of being marketed and received positive results from the consumers (respondents).

This paper aims to analyze and discuss the implementation of innovative strategies in a public higher education institution in Indonesia. Analysis is undertaken by using Total Evaluation and Decision Square (TEDS) Method, which employs [a] Total Financial Management (TFM), [b] Total Content Management (TCM), [c] Total Process and Project Management (TPPM), and [d] Total Stakeholder Management (TSM) as the focus of analysis. The study is a qualitative study with the descriptive approach. Data and information were collected by using in-depth interview to the dean of the faculty and leaders of the department in the faculty as informants. Results of the interview were further analysed by using thematic analysis to get insights related to the topic of study. It can be inferred that the institution has already undertaken positive and beneficial innovation strategies. However, they are not effectively undertaken. This can be seen in the results of this study which show positive indicators in the parameters of Total Content Management (TCM), Total Process and Project Management (TPPM) and Total Stakeholder Management (TSM). The parameter of Total Financial Management (TFM), however, shows negative result in innovation strategy. The study reflects the actual condition of higher education institutions in Indonesia regarding institutional funding, and it further implies that the institution needs to be more innovative in finding suitable and reliable funding resources (apart from regular/yearly institutional budget as being provided by the Indonesian central government) to undertake its major tasks by law, which are [a] education, [b] research and development activities, as well as [c] the community development-empowerment activities.