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This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand. The higher the level of customer loyalty will increase the number of active customers who make transactions. Semanis Kamu Cafe reported that based on the update data in May only 40 percent of the number of transactions are active buyers or customers who make transactions. Meanwhile, the management targets active buyers to reach 50 percent of the number of transactions. Therefore, the author wants to propose a marketing strategy that can increase customer loyalty. This research resulted in three program proposals, namely membership using member cards, rewards points, and email marketing. The proposed program is expected to increase customer loyalty Semanis Kamu Cafe. Paper ini menganalisis mengenai strategi pemasaran untuk meningkatkan loyalitas pelanggan. Loyalitas pelanggan dapat digunakan sebagai suatu ukuran tingkat kesetiaan pelanggan terhadap suatu produk atau brand tertentu. Semakin tinggi tingkat kesetiaan pelanggan akan meningkatkan jumlah pelanggan aktif yang melakukan transaksi. Semanis Kamu Cafe melaporkan bahwa berdasarkan data keterkinian pada bulan Mei hanya 40 persen dari jumlah transaksi merupakan pembeli aktif atau pelanggan yang melakukan transaksi. Sementara, pihak pengelola menargetkan pembeli aktif mencapai 50 persen dari jumlah transaksi. Oleh karena itu, penulis ingin mengusulkan suatu strategi pemasaran yang dapat meningkatkan loyalitas pelanggan. Hasil penelitian menghasilkan tiga usulan program yaitu membership menggunakan member card, poin rewards, dan email marketing. Usulan program tersebut diharapkan dapat meningkatkan loyalitas pelanggan Semanis Kamu Cafe.

During the past decade, social entrepreneurship has become an emerging topic. The primary objective of social entrepreneurship is to address social issues through a business lens. Social capital is a critical indicator of a social enterprise's sustainability. The purpose of this conceptual paper is to examine social capital and its role in the innovation process. At the moment, no valid model adequately describes the role of social capital in social innovation, particularly in indigenous communities. The available model is intended for use in the private sector only for social innovation. The purpose of this paper is to discuss bridging and bonding at the level of actor-actor interaction to the innovation process in the Cireundeu indigenous community. Social innovation is believed to stimulate business growth by leveraging additional ideas from external sources, providing a new capacity for the community to develop a local economy. This paper aims to develop a conceptual model of social capital in social innovation to understand the actors' innovation capabilities better.

Perceived organizational politics reflects individual’s perception on organization’s political practices that are purposively designed to benefit, protect, or enhance personal or group interests while jeopardizing the needs of organization and its members. This type of workplace stressor has adverse effect to employee’s work motivation and attitude, such as lowering work engagement levels. However, little is known about the underlying mechanism of how perceived organizational politics influence work engagement. Employing conservation of resources theory, this paper identifies employee silence as a mediating mechanism linking the impact of perceived organizational politics on employee’s work engagement. This study employed a quantitative approach using samples of 236 government employees in Indonesia. This study found that perceived organizational politics positively correlates with employee silence, while employee silence negatively influences work engagement level. Moreover, the results confirmed that employee silence has mediating effect in the relationship of perceived organizational politics with work engagement. Therefore, stakeholders in government institutions must take efforts to prevent political practices that can harm their organizations. Perceived organizational politics merupakan persepsi individu terhadap praktik politik organisasi yang secara sengaja dirancang untuk menguntungkan, melindungi, atau memaksimalkan kepentingan pribadi atau kelompok. Akan tetapi, di sisi lain, politik yang terjadi di dalam organisasi tersebut dapat membahayakan kebutuhan organisasi dan anggotanya. Bentuk tekanan di tempat kerja ini berdampak negatif pada sikap pegawai terhadap pekerjaannya, seperti menurunkan tingkat work engagement. Namun, mekanisme yang mendasari bagaimana perceived organizational politics memengaruhi work engagement masih belum banyak diketahui. Penelitian ini, dengan menggunakan teori conservation of resources, mengidentifikasi sikap employee silence sebagai mekanisme mediasi yang menghubungkan dampak perceived organizational politics terhadap work engagement. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan sampel 236 pegawai pemerintah di Indonesia. Hasil penelitian ini menunjukkan bahwa perceived organizational politics memiliki dampak negatif pada work engagement, sementara itu employee silence berkorelasi negatif dengan work engagement. Penelitian ini juga membuktikan bahwa employee silence memiliki efek mediasi dalam hubungan antara perceived organizational politics dengan work engagement. Oleh karena itu, para pemangku kepentingan di instansi pemerintah harus melakukan upaya-upaya untuk mencegah terjadinya praktik politik yang dapat merugikan organisasinya.

This paper explains Individual Abilities of Managers as a mediation of the influence of Self-Leadership on Entrepreneurial Intention in the Millennial Generation of Malang City. Types of quantitative research with explanatory research methods. The sample taken was millennials as many as 161 respondents. data collection with questionnaires and using Smart-PLS as its analysis tool. The results showed that Self Leadership directly has a significant effect on Entrepreneurial Intention. Furthermore, Self Leadership has a significant effect on Individual Abilities of Managers has a significant effect on Entrepreneurial Intention. Then, Individual Abilities of Managers have a significant effect on Entrepreneurial Intention. Finally, Individual Abilities of Managers are indirectly capable of being partial mediating variables. Artikel ini menjelaskan Individual Abilities of Managers sebagai mediasi pengaruh Self-Leadership terhadap Entrepreneurial Intention pada generasi Millenial Kota Malang. Jenis penelitian kuantitatif dengan metode explanatory research. Sampel yang diambil adalah generasi millenial sebanyak 161 responden. Pengumpulan data dengan kuesioner dan menggunakan Smart-PLS sebagai alat analisisnya. Hasil penelitian menunjukkan bahwa secara langsung Self Leadership berpengaruh signifikan terhadap Entrepreneurial Intention. Selanjutnya, Self Leadership berpengaruh signifikan terhadap Individual Abilities of Managers berpengaruh signifikan terhadap Entrepreneurial Intention. Kemudian, Individual Abilities of Managers berpengaruh signifikan terhadap Entrepreneurial Intention. Terakhir, Individual Abilities of Managers secara tidak langsung mampu menjadi variabel mediasi bersifat mediasi sebagian.