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There is widespread concern about the growing tide of “churnalism” in the news. Commonly, such accounts are written from within and about journalism studies. But this overlooks another story that we examine in this paper: that of the public relations (PR) practitioner. Based on interviews with 28 UK PR practitioners, we document their media relations practices, their perspectives on power relations with journalists, and their normative evaluations of churnalism. We find a number of PR professionals who understand news in depth, and whose media relations practice goes beyond the classic information subsidy, to what we call an editorial subsidy: targeted, tailored, page-ready news copy that contains key client messages. PR practitioners see power relationships in complex and contradictory ways, though. Despite many circumstances working in their favour, this does not mean they necessary feel emboldened in their everyday encounters with journalists. Finally, and perhaps surprisingly, for the vast majority of practitioners, there were either professional or personal concerns about increasing churnalism. At least on the surface, very few observe journalists' recent travails with glee: most want to see a robust and independent journalism where PR input is balanced with other sources. [ABSTRACT FROM AUTHOR]

Over the last 20 years science news has been written by dwindling numbers of reporters, with higher workloads, and less time than previously to conduct tasks such as finding, researching, and checking news stories. Simultaneously, a growing science communication sector is developing more power to influence what, and how, such news is reported. This paper examines media coverage of animal–human hybrid embryos in the context of a highly efficient public relations campaign by a coalition of scientists and scientific organisations in the United Kingdom. It draws on the findings of a comprehensive content analysis of UK national press coverage of the issue, and 16 semi-structured interviews with specialist science journalists, key news sources, and press officers on both sides of a polarised media debate. We argue that while science communicators won a convincing media victory, the broad (and unintended) effects of such campaigns highlight concerns about media independence, and the openness and quality of public and scientific debate about controversial science. [ABSTRACT FROM PUBLISHER]

The suggestion that the activities of public relations professionals and news agencies help to shape news content in national and local news media is increasingly commonplace among journalists, academics and public relations professionals. The findings from this study provide substantive empirical evidence to support such claims. The study analyses the domestic news content of UK national "quality" newspapers (2207 items in the Guardian, The Times, Independent, Daily Telegraph and the mid-market Daily Mail) and radio and television news reports (402 items broadcast by BBC Radio 4, BBC News, ITV News and SkyNews), across two week-long sample periods in 2006, to identify the influence of specific public relations materials and news agency copy (especially reports provided by the UK Press Association) in published and broadcast news contents. The findings illustrate that journalists' reliance on these news sources is extensive and raises significant questions concerning claims to journalistic independence in UK news media and journalists' role as a fourth estate. A political economy analysis suggests that the factors which have created this editorial reliance on these 'information subsidies' seems set to continue, if not increase, in the near future. [ABSTRACT FROM AUTHOR]

This essay critically assesses the "demonology of spin" which has dominated British political journalism, and academic writing on public relations since the rise of New Labour in the 1990s. It reviews the history of British political public relations (PR), and traces the emergence of journalistic hostility to the professional communication practices of New Labour in government. This "demonology" is viewed in the context of the professional rivalry born of mutual interdependence between PR practitioners and political journalists, and assessed as an inevitable consequence of that competition. While arguing for ethical constraints on both PR and journalistic professionals, the article concludes that an adversarial relationship between both groups is an important safeguard against the excesses of either. [ABSTRACT FROM AUTHOR]

It is frequently observed that political communication processes related to elections, political parties and the electorally accountable domains of executive authority have entered a period of great conflict. This article widens this debate, by examining journalists' relations with "quasi-government" bodies--i.e. the myriad of arm's-length public bodies (often referred to as "quangos"), that are appointed to office and that have colonised many official advisory, regulatory and executive functions. Presenting findings from semi-structured interviews with 40 UK-based specialist national and regional journalists, the article demonstrates how even these experienced journalists struggle to cope with the complex and evolving structure of quasi-government in the UK, and how their attitudes are often highly inconsistent. Although most are hostile towards the broad principle of appointive-government, their relations with specific public bodies that fall within this rubric are in the main highly co-operative, and these sources are often deemed authoritative and dispassionate arbiters in the public policy arena. The article concludes by discussing the political implications of the appreciably less conflictive relations evident in the reporting of appointive government. [ABSTRACT FROM AUTHOR]