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Start Over Descriptor "PUBLIC relations" Topic communication management Journal journalism studies
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1. Cross-national conflict shifting: expanding a theory of global public relations management through quantitative content analysis.

Author

Molleda, Juan-Carlos, Connolly-Ahern, Colleen, and Quinn, Candace

Subjects
*PUBLIC relations, *CONTENT analysis, *COMMUNICATIONS research, *COMMUNICATION, *JOURNALISM, *INTERNATIONAL business enterprises, *MASS media
Abstract

Cross-national conflict shifting was introduced to the public relations academic community by Molleda and Connolly-Ahern (2002). They derived this concept from German scholars of international management. Molleda and Quinn (2003, 2004) expanded the theory with a series of presuppositions, some of which this study tests through a content analysis of news coverage of a bribery scandal that occurred in the southern African nation of Lesotho, which diffused worldwide because of the transnational nature of the parties involved. [ABSTRACT FROM AUTHOR]

Published
2005
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