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There is a lot of evidence about gender bias in the media, but not clear evidence about its causes. In this article, we study the influence of journalist's gender and editor's gender on gender bias in the Chilean press through time. Based on content analysis of 2,645 news articles from Chilean leading newspapers and logistic regression, results confirm the relevance of gender of both journalists and editors on the presence of gender bias in the Chilean press, being a permanent behavior through time. Our research suggests that the more women in the newsrooms, the greater women's representation by the news media. [ABSTRACT FROM AUTHOR]