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1. THE IMPACT OF COMPETITION ON WEEKLY NEWSPAPER ADVERTISING RATES.

Author

Lacy, Stephen, Coulson, David C., and Cho, Hiromi

Subjects
*NEWSPAPERS, *ADVERTISING, *ADVERTISING rates, *RATES
Abstract

Explores the relationship between newspaper competition and advertising rates in the United States. Markets served by newspapers; Factor that may contribute in the setting of advertising rates; Impact of competition on advertising rates; Comparison between metropolitan and non-metropolitan dailies.

Published
2001
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