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Start Over Descriptor "PUBLIC relations" Topic communication policy Publication Type Academic Journals Journal journal of yasar university / yasar universitesi e-dergisi
1 results on '"PUBLIC relations"'

1. STEWARDSHIP AS A NEW IMPORTANT STEP IN PR PROCESS: IMPLEMENTATIONS OF TURKISH COMPANIES.

Author

SUHER, İdil Karademirlidağ and YEŞİLYURT, Selcan

Subjects
*STEWARDSHIP theory, *CORPORATE communications, *PUBLIC relations, *COMMUNICATION policy, *COMMUNICATION strategies, *MANAGEMENT information systems
Abstract

Establishing mutual understanding is one of the main goals of public relations and it is grounded on the basis of symmetrical communication. The companies implement this approach to their communication strategies in different advances. The purpose of this study is to find out these different approaches on a concept evolved from management theories to public relations: Stewardship. Kelly's (2001) stewardship orientated public relations approach is utilized for observing the Fortune top 75 companies websites in the search of stewardship elements which help building ongoing relationships with their stakeholders. [ABSTRACT FROM AUTHOR]

Published
2012

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