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Huanma paper-cut is the representation of the first batch of provincial intangible cultural heritage masterpieces of Sichuan province. In recent years, Huanma Town in Cangxi County of Sichuan Province has continuously explored and trans⁃ formed traditional techniques into a cultural industry, seeking a market for the development of Huanma paper-cutting industry and realizing the transformation of the industrial structure of“prospering the town with culture and promoting literature with classics”. At present, Huanma’s paper-cutting inheritance work faces problems such as insufficient follow-up, fewer papercut inheritance craftsmen, lack of in-depth theoretical research and deviations in development positioning. In the period of rural revitalization, the protection project of Huanma paper-cut should start from improving the“intangible cultural heritage”man⁃ agement mechanism, cultivating and protecting the inheritors of paper-cutting skills, increasing the promotion of intangible cul⁃ tural heritage, creating a market brand of paper-cutting culture, and strengthening the construction of paper-cutting schoolbased courses, etc. Aspects of systematic construction, so as to promote its sound development. [ABSTRACT FROM AUTHOR]