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In the prevailing competitive environment, libraries seem difficult to survive with traditional information services. Many of business organizations seem to practice multidimensional businesses and expand their profit potentials through diversification. Getting experience from business sector organizations, university libraries need to strategize the service delivery and retain the users through diversification of the product/service. Diversification can be implemented through innovation of directly related library services, indirectly related services and additional services probably not related to the typical library service but would be possible to provide by the library (out of the box). This paper investigates the Sri Lankan university librarians' perspective towards the implementation of such services in their libraries. The study also examines the possible barriers for the diversification. The paper involved the conceptual analysis and sample survey with library practitioners. Findings indicate that university libraries in Sri Lanka are providing diversity of services and have made many attempts to diversify them through 'direct library services', 'indirect library services' and 'additional services'. Relatively higher potential is shown with regard to directly and indirectly related services but the diversification through additional services indicated very low. The librarians face challenges for diversification stretching out through administrative factors, knowledge deficiencies, organizational environment and attitudinal issues of library managers. [ABSTRACT FROM AUTHOR]

Libraries should explore the marketing strategies to be used to promote their services among users, to entice new users and retain existing users. The objectives of this study were to find out the marketing techniques used in Sri Lankan university libraries and identify the challenges that university librarians face when marketing their services. The study involved 130 academic staff members of the libraries in 15 state universities established under the purview of the University Grants Commission in Sri Lanka. The total population was considered as the sample and the data were collected through self-administered questionnaire. The data were analyzed using the SPSS software package considering the mean and standard deviation. There were 105 valid questionnaires among returns, and the response rate was 80.8%. As per the results, library websites, user orientation seminars, notice boards, and e-mail notifications were most frequently used to promote library services. Mobile applications, blogs and podcasts were rarely used to promote library services in Sri Lankan universities. The mean ratings of perceived challenges in the marketing of library services by university librarians in Sri Lanka were considered. Lack of networking among librarians (3.54) was identified as a significant challenge faced by Sri Lankan university librarians when marketing their services. Other significant challenges were unawareness of library user requirements, insufficient funds for marketing, increased cost of marketing and lack of skills in marketing library services. This concludes that Sri Lankan university librarians market their library services using an array of techniques and come across various challenges while adopting marketing techniques to their services. To overcome these challenges libraries should consider appointing a marketing librarian for each university library and establish a collaboration between them, develop a unique marketing strategy for each library, and allocation of funds for marketing library services. [ABSTRACT FROM AUTHOR]

Information has becoming the most valuable asset in the emerging world. Hence, information has become one of the major driving forces that lead a country towards sustainable development. While the libraries and other information centers are closed around the world, it could be adversely affected on the economy and general livelihood of the society. Thus, continuing the information services uninterruptedly is a matter of significance. However, the continuum of library services during lock-down situations and post-pandemic scenarios should be practice with proper care and understanding, especially during the post-pandemic conditions when re-commencing work in an academic library after the lock-down situation. Prevailing COVID -19 pandemic has provided an eye-opening lesson for academic librarians to re-think the way they perform and in what ways they can prepare for the post-pandemic reopening of the library. With the knowledge of the COVID -19 pandemic and related pathological nature of the virus, the present approach attempts to formulate an input while reopening the academic libraries of Sri Lanka. The concept also is applicable while planning to provide library services in similar post-lockdown scenarios. Practical safety precautions were suggested after conducting a thorough literature search in relevant and reputed journal databases, magazines and official websites. It can be recommended that the library should formulate a dedicated body, with the leadership of one senior member of the library staff for the overall monitoring and assessment of the pandemic-safety in the reopening time. Awareness of the libraries' stakeholders via different mediums, develop policies for disinfection, meetings, and other official tasks can be suggested. Following a country-specific existing-strategy that developed for the libraries of Sri Lanka is highly recommended. As a summary, the academic library should formulate an integrated pandemic prevention protocol to serve the library patrons with a delightful post-pandemic reopening experience. [ABSTRACT FROM AUTHOR]