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This study is to enhance the competitiveness of the domestic cosmetic industry and provide basic materials needed for a design idea by analyzing perfume bottles designed by Rene Lalique. The methods of this study are documentary research and demonstrative research. The documentary research considered the theoretical background with a focus on related domestic and international literature, previous research, and Internet materials. The demonstrative research extracted photo materials of the bottle designs of Lalique from domestic and international web sites along with literature that classified them into shapes, colors, materials, and patterns that analyzed the general characteristics and chronologic changes. The results of this study are as follows. The curve-oriented shape was common and multi-colors were used more frequently than a single color in the 1910`s. Colorless-transparent glass and a flower patterns were used frequently for materials and patterns, respectively. Lalique reflects this style in his bottle designs because the Art Nouveau effect in the 1910`s. In the 1920`s, curved and straight shapes had a similar percentage. The use of multi-colors and one type of glass bottle increased versus the 1910`s. Similar to the 1910`s, a flower pattern was used most frequently. This suggests that Lalique was influenced by the established Art Nouveau and was also interested in the Art Deco style, In the 1930`s, an organic curved shape was common. Unlike the 1910`s and 1920`s, a single color was more common than multi-colors. The one type of glass bottle and a geometric pattern were common for materials and patterns, respectively. The Art Deco style was reflected in the bottle design of Lalique in the 1930`s.

The purpose of this study was to examine the effects of facing plan on store image and preference of young casual fashion store. The subjects were 545 male and female university students in Chungnam province. The measuring instruments were 7 stimuli manipulated by facing plan, an important VMD element, and self-administrated questionnaire consisted of store image, store preference and subject`s demographic characteristics. The data were analyzed by t-test, ANOVA and Duncan`s multiple range test, using SPSS program. The results were as follows. First, facing type significantly affected consumer` store image; folded type had more neat and elegant image than other facing types, and face out type had most comfort image, whereas sleeve out type had discomfort image. Second, arrangement of facing types also affected store image; style arrangement had more sophisticated image than color arrangement in sleeve out type, and vertical and horizontal arrangement had more neat, sophisticated, attractive and comfort image than separate arrangement in folded type. Third, facing type affected store preference; folded type showed higher store preference than sleeve out type. Forth, arrangement of folded type affected store preference; vertical and horizontal arrangement showed higher store preference than separate arrangement. Fifth, store image and preference were different by subject`s sex; male subjects perceived style arrangement as more elegant, characteristic and attractive image, and showed higher store preference than female subjects on separate arrangement of folded type.

The purposes of this study were to investigate the relationships among body image, social self concept, and clothing behaviors of adolescents, and to find out the differences of the relationships among these three variables by adolescents` sex and age variables. The research method was survey and the subjects were 656 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; body image, social self concept, clothing behaviors and demographic attribution. The data were analyzed by Cronbach`s , factor analysis, t-test, and path analysis, using SPSS program. The results were as follows. First, adolescents generally evaluated their bodies as middle level on their physical attractiveness and had positive social self concept. And high school students had more positive body image and social self concept than middle school students. Second, on clothing behaviors, 5 dimensions were emerged: clothing interest, psychological dependency of clothing, clothing ostentation, clothing conformity, and clothing satisfaction. Third, there were close correlations among body image, social self concept, and clothing behaviors; body image and social self concept had close interrelationship each other. However, body image had close relationship with only clothing satisfaction dimension, whereas social self concept had close relationships with all clothing behavior dimensions except clothing conformity. In conclusion, this results showed that body image, social self concept and clothing behaviors have close interrelations, therefore, clothing play an important role to enhance adolescents` body image and social self concept.

This study examined difference of purchase behavior of appearance orientation, appearance evaluation,and fashion product purchase behavior on media contact responses. Data were collected from 315 femaleChinese university students in Daejeon and Chungnam from May to June 2013. Data were analyzed bydescriptive statistics, t-test, correlation, crosstabs analysis with the SPSS-WIN 20.0 program. The results ofthis study were as follows. First, media contact responses correlated appearance orientation and appearanceevaluation. The active group of media contact responses indicated a more active appearance orientation andappearance evaluation. Second, the active group of media contact responses were fashion product purchasebehavior. This study verified the relationship of media contact responses and appearance variables-appear-ance orientation, appearance evaluation, and fashion product purchase behavior.Key words: Media contact response, Appearance orientation, Appearance evaluation, Fashion productpurchase behavior; 미디어 접촉반응, 외모지향, 외모평가, 외모 관련 상품 구매행동