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The outbreak of the covid-19 pandemic has changed many persisting modalities of human life. It has made a huge impact on the lives and livelihoods of people living across the globe. Imposition of restrictions on the movement made life difficult for researchers of many fieldwork-based social science disciplines like anthropology, sociology and others. It is in this context, this article tries to explore the possibilities, advantages and disadvantages of some of the new and emerging approaches like virtual/digital ethnography. This article plunges deep into the methodological issues of doing ethnographic fieldwork to show that innovative research strategies have always been adopted on grounds of the sheer necessity of capturing human life within complex and ever-transforming social situations. Thus, growing instances of innovative research strategies that researchers are adopting now might be seen as the need of the situation; whether good or bad, proper or improper, only the future will tell. [ABSTRACT FROM AUTHOR]