1. Illustrating Beauty and Utility.
- Author
-
Zhang, Yuejiao
- Subjects
- *
HISTORY of medical literature , *RHETORIC , *VISUAL communication , *BOOK illustration ,SONG dynasty, China, 960-1279 - Abstract
This article examines illustrations in two medical texts written in China’s Northern Song dynasty. Compared with medical books produced in previous dynasties, these two texts incorporated more illustrations with enhanced beauty and usability. These visual features, I argue, carried rhetorical attributes that helped these texts negotiate their way into printing, circulation, and becoming canonical in their own genres. At the same time, they also facilitated efficient and accurate reading through reduced visual clutter and enhanced accuracy, and thus appealed to both the elite and the public readership. The article reviews these visual strategies and their implication for technical communication today. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF