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Hospitality management programs, similar to other fields within higher education, are faced with numerous challenges including decreased funding and competition for students.In an effort to boost enrollment, researchers suggest a transformation of higher education, placing students at the center of these initiatives.With a focus on service, particularly student-staff interactions, knowledgeable and experienced faculty have been shown to increase perceived service quality. This research sought to quantify students’ perspectives regarding the importance of faculty members’ hospitality industry experience in an effort to meet expectations, which may translate into greater undergraduate enrollment, retention and graduation rates. A large sample (n = 1130) of undergraduates from the U.S. participated in the study from hospitality programs ranging under 500 to over 1000 students. more...

A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to understand the subjective norms influencing hospitality faculty to teach online. Data were coded according to TAM2 constructs and sub-coded revealing emergent themes. Findings demonstrated hospitality faculty’s propensity for blended learning as well as other strategies for improved online instruction. more...

In an effort to keep abreast of convention industry demands for a more qualified workforce, some hospitality and tourism undergraduate programs have implemented courses to prepare students for employment in the business. However, limited information exists regarding the content and quality of these programs and whether they are designed to adequately meet the needs of the industry. This current study evaluates the convention course offerings at the top 25 ranked hospitality and tourism undergraduate schools (Brizek & Khan, 2002). Course objectives, assessment and teaching methods, topics of instruction, and textbooks were analyzed using nonparametric statistics and CATPAC software to determine the similarities and differences among the various course offerings. Results revealed statistically significant differences among courses characterized as General MICE (Meetings, Incentive Travel, Conventions, Events) Industry, Convention and Meeting Planning, and Event Management. Limitations and suggestions for fu... more...