1. Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience
- Author
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Carter A. Hunt, William H. Durham, Nicole M. Ardoin, Mele Wheaton, Claire M. Menke, Matthew Kresse, and Janel S. Schuh
- Subjects
business.industry ,05 social sciences ,Geography, Planning and Development ,Wildlife ,Information technology ,Context (language use) ,Public relations ,Intervention (law) ,Action (philosophy) ,Environmental protection ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,Threatened species ,050211 marketing ,Mobile technology ,Sociology ,business ,050212 sport, leisure & tourism ,Tourism - Abstract
Nature-based tourism provides an ideal context for motivating pro-environmental action, as it draws travellers interested in the natural world and showcases unique, and often threatened, environments. This study examines efforts to motivate environmentally related behaviour in tourists' everyday lives using a technology-based intervention following an elephant seal viewing tour at California's Ano Nuevo State Park. A total of 362 visitors completed pre-tour and post-tour surveys, with 94 visitors completing a final survey three months after the tour. We found that, although the intervention had little influence on conservation action overall, it was effective for a social media-related action. Post-tour conservation actions were significantly affected by emotional connection to wildlife during the tour and repeat visitation to either the same or another state park. We found that visitors' connectedness to nature increased during the three-hour tour, but returned to pre-visit levels three months later. Pra...
- Published
- 2015