1. "No Idea is a Bad Idea": Exploring the Nature of Design Thinking Alignment in an Australian Sport Organization.
- Author
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Joachim, Greg, Schulenkorf, Nico, Schlenker, Katie, Frawley, Stephen, and Cohen, Adam
- Subjects
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SPORTS administration , *SPORTS & technology , *USER-centered system design , *DESIGN thinking - Abstract
As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking--a human-centered approach to innovation--may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization's practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable--and indeed desirable--for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands. [ABSTRACT FROM AUTHOR]
- Published
- 2021
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