Author: "Craig, Justin B." / Journal: journal of small business management - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Craig, Justin B." Journal journal of small business management

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1. Leveraging family-based brand identity to enhance Firm Competitiveness and Performance in Family Businesses *

Author: Craig, Justin B., Dibrell, Clay, and Davis, Peter S.
Subjects: Family-owned business enterprises -- Surveys, Brand identity -- Surveys, Entrepreneurship -- Surveys, Family corporations -- Surveys, Company business management, Company marketing practices
Published: 2008

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