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NASPAA expects accredited public affairs programs to stress public service values in their educational program. This article examines the values that are included the mission statements of 125 public affairs programs. There is wide dispersion in the number and content of the values identified in these mission statements. Content analysis of the five universal competencies was conducted to determine the match between the values in the mission statement and the description of competencies. The results indicate a common need for better integration of key values and the content of the curriculum. Finally, an approach to strengthen the activation of values by relating them to ethical standards in the Code of Ethics of the American Society for Public Administration or another comprehensive code is demonstrated. Despite clear connections between the values in NASPAA competencies and the principles and standards in the American Society for Public Administration Code, few programs incorporate codes in their curriculum.