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The present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior. The social marketing program developed herein outlines segmentation, targeting, product, price, place, and promotional strategies recommended based on theoretical elements across disciplines. This research is the first to develop a social marketing program for recycling behavior in a developing country at the household level. Furthermore, it is the first study in which behavioral change was ensured through marketing strategies. This article provides a framework that can be employed in developing social marketing programs. In this study, qualitative data collection tools and quantitative measurement data were used based on the action research design. Although there are studies in the literature that argue that women and those with undergraduate/graduate education show more recycling behavior than others, the results of the participant‐level research in Turkey showed that there was no significant difference in recycling behavior based on the demographic characteristics of the participants. On the other hand, it has been found that the awareness levels of the people have changed in correspondence with the implementation‐oriented efforts of the municipalities on recycling. However, there is a lack of recycling behavior due to the lack of necessary infrastructure and information in all regions in Turkey. One of the most important results obtained in this social marketing program study was that regional and cultural differences had a role in shaping the recycling behavior. This requires different strategies in implementing the program in different provinces, based on the culture and availability of recycling infrastructure. This article provides an example of a social marketing program to improve recycling behavior. It hopes to inspire significantly more work in this area to make behavior change for the better. [ABSTRACT FROM AUTHOR]

The travel industry business in India started with its independence in 1945. India, a country with a lot of diversity, cultural heritage, and scores of languages presents unique challenges and opportunities for online travel agencies (OTAs). The internet changed the face of the travel industry. The travel boom, evolution of the internet, growing acceptance of e‐commerce, and the emergence of low‐cost carriers have been key factors that have contributed to the emergence of this sector. The present study attempts to bridge the research interests across marketing and finance disciplines. It tries to explore the relationship between the marketing and advertising efforts of the companies with the equity value of the Indian travel agencies. It also aims to compare the popularity and acceptance of online services provided by the major players in the travel and tourism industry in India based on the questionnaire survey conducted from 200 respondents. [ABSTRACT FROM AUTHOR]

An analysis of communication disaster response in four well-known natural disasters explores at what stage a disaster communication plan can fail. Based on a marketing strategy formulation-implementation framework, four different outcomes are used to examine what makes a disaster communication plan succeed or fail. This leads to an identification of barriers to the implementation of disaster communication plans. Very often in disaster communication plan failures the strategy formulation is blamed. However, often it is implementation at fault. This makes it hard to diagnose the reason for the communication plan failure. By taking heed of the barriers identified here, disaster response executives can hopefully overcome some of the causes of disaster communication plan failure. Avenues for future research are identified. [ABSTRACT FROM AUTHOR]

The present paper takes the empirical phenomenon of place branding as an appropriate point of view to understand the communicative process of brand governance in the realm of the public. The paper explores the modalities through which a brand governance emerges as a negotiated and contested mechanism reproduced through language. By drawing on the analytical approach of interpretative repertoires, the analysis demonstrates that a process of governance can be seen as a 'text' in a constant state of negotiation in which the level of involvement in the brand building process can be discursively contested, with language illustrating the ways in which different actors express their positionalities (hegemonic or subalternate). The analysis suggests that this can be seen as a power political process in which politics of space and time are expressed linguistically by the different actors involved in brand governance. Copyright © 2014 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

When and why do party strategists select one marketing strategy over another relevant one? In this research, we answer this question by outlining a new institutional strategy framework on the basis of social psychological assumptions. This framework links the cognition of party operatives to their task of selecting a marketing strategy. On this ground, we empirically test a number of hypotheses derived from this framework. The results suggest that party strategists are influenced by their cognitive framing of the environment, but this influence is mediated by context-specific variables embedded in the political realm such as historical tensions, coalition partners, or the ideology, goal, and organizational structure of the party. Copyright © 2014 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

This paper investigates the fit between the strategic posture of a political party and its political market orientation, and analyses the impact of this fit on party performance. For this purpose, a configuration theory logic is applied to the context of the political market; in particular, we develop strategic profiles (i.e. strategic postures and political market orientation) of four Belgian political parties represented in the Flemish Parliament. By comparing the strategic profiles derived from a questionnaire administered to 3148 party members with those of 'theoretically ideal' profiles, we uncover the 'strategic misfit' (or 'misalignment') for each party and then relate this misfit to party performance. Results indicate that there is a strong, negative relationship between the misalignment of actual and perceived strategic profiles on the one hand and performance on the other. However, the 'ideal profiles' differ with the strategic posture of a party. Thus, our findings show that it is not so much the strategic posture itself that will determine superior performance, but it is the strategic posture that the party aligns with implementing a particular political market orientation that is the most important factor. Copyright © 2013 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

The present literature on political marketing strategy has provided important knowledge about how the material context of technologies, polls or competitors influences strategy formulation. However, less attention has been directed to the constraints facing a political organization from the social context related to habits, norms or social conventions. This article thus aims at bringing organizational new institutional theory into the field of political marketing strategy. Accordingly, it is investigated how political organizations when initiating marketing strategies act or react toward institutionalized demands in their environment, such as issues or ideas that are considered socially appropriate. As such, a strategy framework consisting of a phase model and a typology is developed. The phase model is drawn from extant literature within organizational new institutional theory stating that decision makers will (1) scan information from their environment, (2) interpret this incoming information in available cognitive categories and (3), finally, select a strategy premised on their cognitive interpretations. On this ground, we build a novel typology that specifies which political marketing strategy decision makers will select under different cognitive framings of their environment. Here, we delineate four ideal type political marketing strategies-conformity, decoupling, defense and entrepreneurial-that correspond to how organizational decision makers interpret their institutional surroundings. Copyright © 2012 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

The term strategy is appearing with great frequency in the political marketing literature. However, the concept of political marketing strategy has been criticized for being unidimensional, ill-defined and neglecting the contingencies of strategy theories. This article argues that a minimal definition and a division of epistemological terms could respond to the outlined critique. Copyright © 2011 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Copyright © 2009 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

Copyright © 2010 John Wiley & Sons, Ltd. [ABSTRACT FROM AUTHOR]

An introduction to the journal is presented in which the editor discusses topics related to migration, money, and marketing strategy.