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Due to the importance of entrepreneurship and innovation in the Pharmaceutical industry, the current study investigates the moderation role of Entrepreneurial Orientation (EO) on the influence of innovation on Pharmaceutical SMEs performance in Jordan. The current research was conducted on Jordanian pharmaceutical SMEs including manufacturers, distributors, and pharmacies with employee numbers of less than 100. The research design was quantitative, descriptive, causal, and cross-sectional held by an online questionnaire tool targeted all employees, managers, and Chief Executive Officers (CEOs) in pharmaceutical SMEs. Using the AMOS software, the Structural Equation Model (SEM) was adopted to analyze a sample of 162 surveys and examine the hypotheses. The outcome of this study indicated that the research model variables can explain 69.4 % of the variance of SMEs' performance. Additionally, it confirmed that innovation has a significant positive impact on pharmaceutical SMEs, and Entrepreneurial Orientation moderates the influence of innovation on pharmaceutical SMEs' Performance. Furthermore, current research findings contribute to extending existing relevant knowledge about the innovation impact and moderating role of Entrepreneurial Orientation on pharmaceutical SMEs' performance in Jordan and understanding the relationship between these variables to be of significant guidance to managing entrepreneurship in emerging economies. Further, the results show SMEs' methods and directions to follow during crises, such as COVID-19, to maintain business performance and sustainability. The current research paper contributes to the present literature since very limited studies investigated the innovation impact on SMEs' performance. Moreover, previous studies did not sufficiently analyze the impact of management, product, and process dimensions of innovation on SMEs' performance with the contribution of EO. [ABSTRACT FROM AUTHOR]

While considerable scholarly attention has been paid to firm performance and prosperity, the performance implications of network and entrepreneurial orientations of startups in emerging economies are admittedly under-explained. Based on the resource-based view (RBV) and strategic fit theory, this study develops a research model to examine the impact of network orientation and entrepreneurial orientation on startup performance in emerging economies. The model also examines how this relationship is mediated through exploratory and exploitative innovation and moderated by strategic flexibility. Using data from a survey of 273 startups, the findings suggest that, at the initial and growth stages, entrepreneurial orientation has a greater impact on startup performance than network orientation. Exploratory innovation has a mediating effect on network orientation and startup performance. Exploitative innovation has a mediating effect on entrepreneurial orientation, network orientation, and startup performance. In the initial stage, exploitative innovation has a greater impact on startup performance, while in the growth stage, exploratory innovation has a greater impact on startup performance. Strategic flexibility plays a positive moderating role in the relationship between entrepreneurial orientation, exploratory innovation, exploitative innovation, and startup performance. These findings provide significant contributions to understanding the growth and performance of startups in emerging economies from a strategic and innovation-oriented perspective. [ABSTRACT FROM AUTHOR]