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This paper argues that in many sociological theorizing on gender, work, and employment, relatively little is known about how men who engage in female dominated informal works make sense of their gendered identities. Drawing from qualitative research in a rapidly urbanizing Ghanaian city, we examine the meanings and implications of men's involvement in gender atypical informal works. An unpacking of the constructions of gendered identity reveals the situative strategies that men may deploy to maintain, embolden, and/or adjust their masculinities congruent with dominant cultural scripts. In the end, we argue that men who engage in traditionally feminine work are accused of failing to herald the mainstreaming of the fulfillment of hegemonic masculinity which is a necessary cultural milestone. [ABSTRACT FROM AUTHOR]