12 results on '"Goldsmith, Ronald E."'
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2. Some Antecedents of Price Sensitivity
3. Global Innovativeness and Consumer Susceptibility to Interpersonal Influence
4. Are Innovators Influenced by Endorser Expertise in an Advertisement When Evaluating a High Technology Product?
5. Current and Future Trends in Marketing and Their Implications for the Discipline
6. Innovative Consumers and Market Mavens
7. The Predictive Validity of an Opinion Leadership Scale
8. THE DUAL CREDIBILITY MODEL: THE INFLUENCE OF CORPORATE AND ENDORSER CREDIBILITY ON ATTITUDES AND PURCHASE INTENTIONS
9. EXPLAINING AND PREDICTING CONSUMER INTENTION TO PURCHASE OVER THE INTERNET: AN EXPLORATORY STUDY
10. Characteristics of the Heavy User of Fashionable Clothing
11. Status Consumption in Consumer Behavior: Scale Development and Validation
12. The Effect of Misleading Environmental Claims on Consumer Perceptions of Advertisements
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