Author: "Wright, Peter L." / Journal: journal of marketing research - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Wright, Peter L."' showing total 7 results

Start Over Author "Wright, Peter L." Journal journal of marketing research

7 results on '"Wright, Peter L."'

1. The Cognitive Processes Mediating Acceptance of Advertising

Author: Wright, Peter L.
Published: 1973
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2. The Self-Confidence-Advertising Response Relationship: A Function of Situational Distraction

Author: Bither, Stewart W. and Wright, Peter L.
Published: 1973
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3. The Influence of Brand Ambiguity on Brand Attitude Development

Author: Miller, Stephen J., Mazis, Michael B., and Wright, Peter L.
Published: 1971
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4. A Comprehensive and Integrative View of Consumer Behavior

Author: Wright, Peter L.
Published: 1972
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5. Research in Consumer Behavior

Author: Wright, Peter L., primary, Sheth, Jagdish, additional, Hirschman, Elizabeth, additional, Belk, Russell, additional, and Costa, Janeen, additional
Published: 1994
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6. Book Review: Research in Consumer Behavior

Author: Wright, Peter L., primary, Wright, James B. Wiley, additional, Wright, Meryl P. Gardner, additional, Wright, Anne T. Coughland, additional, and Wright, Roy D. Howell, additional
Published: 1994
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7. Book Review: A comprehensive and integrative view of consumer behavior

Author: Wright, Peter L., primary
Published: 1972
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