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Start Over Author "Wright, Peter L." Journal journal of marketing
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5. MARKETING.

Author

Shawver, Donald L. and Wright, Peter L.

Subjects
MARKETING education, NONFICTION
Abstract

The article presents a review of the book "Marketing: A Contemporary Analysis," ed. 2, by Robert D. Buzzell, Robert E. M. Nourse, John B. Matthews, Jr., and Theodore Levitt.

Published
1973

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