Author: "Alden, Dana L." / Journal: journal of marketing - Searchworks@Jio Institute Digital Library Search Results

Searchworks

Select search scope, currently: Articles

Catalog

books, media & more in Jio Institute collections

Articles

journal articles & other e-resources

Your search keyword '"Alden, Dana L."' showing total 3 results

Start Over Author "Alden, Dana L." Journal journal of marketing

3 results on '"Alden, Dana L."'

1. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Author: Alden, Dana L. and Batra, Rajeev
Published: 1999
Full Text: View/download PDF

2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Author: Alden, Dana L., Hoyer, Wayne D., and Lee, Chol
Published: 1993
Full Text: View/download PDF

3. A Market Expansion Ability Approach to Identify Potential Exporters

Author: Yang, Yoo S., Leone, Robert P., and Alden, Dana L.
Published: 1992
Full Text: View/download PDF

Catalog

Books, media, physical & digital resources

See catalog results