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Your search keyword '"B. J. Dunlap"' showing total 2 results
Start Over "B. J. Dunlap" Topic business literature Journal journal of marketing
2 results on '"B. J. Dunlap"'

1. Managing New Product Innovations.

Author

Jaworski, Bernard J. and Elder, Tait

Subjects
BUSINESS literature, NONFICTION
Abstract

The article presents a review of the book "Managing New Product Innovations," by William E. Souder.

Published
1989

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