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This paper reviews the literature on reciprocity counseling. Evidence is presented for the usefulness of reciprocity counseling with young, well educated, white clients with slight to moderate marital distress. Research into the effectiveness of several components of reciprocity counseling including contracting, problem solving training and feedback is reviewed. Findings suggest that contracting alone is an important positive influence in increasing couples' reciprocating reinforcement. The impact of problem solving training is unclear. Sex of the therapist may influence husband and wife outcomes in problem solving training differentially. Couples' performance of problem‐solving behavior appears to be under the control of other as yet unspecified variables. Feedback as a single treatment has unpredictable and sometimes negative results. Therefore use of feedback alone or without careful supervision appears questionable at this time. Issues raised for further research include use of token economies for more severely distressed couples, use of multiple therapists, and the development of a classification scheme for the severity of marital distress.