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In today's economy, higher education institutions are struggling to maintain quality while functioning with fewer resources. For libraries, the economic situation is compounded by the impact of an information marketplace that is characterized by prices for resources that increase at 7 to 10% per year, and by near and actual monopolies controlling content. Added to the complexities of the marketplace are the demands of a faculty and student body that prefer individual actions to group efforts. These economic and social issues can become real barriers to innovation, quality improvement, and successful services for today's libraries. One way to combat the economic and social environment is by creating new and improved partnerships to leverage resources and share expertise in order to provide better services and access to wider collections. But forming partnerships is not easy. This paper will review the characteristics of successful partnership as developed by the Gallup Corporation and will show how these values can be used in the academic library environment to create opportunities for success. [ABSTRACT FROM PUBLISHER]