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Start Over Author "vanDuinkerken, Wyoma" Journal journal of library & information services in distance learning

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1. Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University.

Author

MacDonald, Karen I. and VanDuinkerken, Wyoma

Subjects
*MARKETING, *LIBRARIES & distance education, *DISTANCE education, *ELECTRONIC reference services (Libraries), *COMPUTER assisted instruction, *COMPUTER network resources
Abstract

Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. [ABSTRACT FROM AUTHOR]

Published
2007
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