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Political processes are shaped by the gendered ways in which women and men are selected to run for political office. This paper examines the increase in women entering the parliamentary arena and employs a feminist historical institutionalism approach to understand how and why change in female representation occurs. We examine the interplay between formal rules and informal practices on candidate selection through the case of Queensland, Australia. Drawing on policy developments and analysis of election reports, we explore the difficulties in changing the gendered nature of political parties, the formal and informal processes, the pace of change and the political struggles and opportunities along the way. Factors supporting increased representation included leadership, sanctions, placement mandates, as well as vacancies and a 'glass cliff' political environment. Support for formal rules and quotas – despite resistance at the informal level – has gradually improved opportunities for women in one political party in this jurisdiction and achieved very positive outcomes. In contrast, the other major party has opposed quotas relying instead on informal practices and rules, which result in less positive outcomes for women. [ABSTRACT FROM AUTHOR]